Thursday, August 27, 2020

Fundamental Obstacles to Effectiveness Within the Intelligence Community

Instructions to Write an Exploratory Essay on Cultural Capital An exploratory article is a type of paper that generally discusses a thought or only answers an inquiry. On the off chance that you have been doled out with an exposition on social capital, you might need to observe the accompanying tips to be sure that you are composing it in a right manner: Break the Essay into 3 Distinguishable Portions An exposition must have three sections: a presentation, a body and a nearby/end. In the event that each segment isn't discernable, the peruser might be befuddled when they are finished perusing your exposition. Try not to Beat about the Bush Understudies regularly will in general express the self-evident, a type of filler words that unquestionably don't trick the instructor. On the off chance that an inquiry is to be replied in the exploratory paper, ensure that you answer it in the principal sentence. Test exposition question: Do you feel that social capital can be procured at home? An awful answer: Many individuals talk about whether social capital can be procured through cognizant exertion. A smart response: Yes, I accept that social capital can be accomplished through cognizant exertion. Try not to Try to Sound excessively Smart In some cases, understudies make a decent attempt to intrigue their instructor, turning to utilizing large and strong words that in the end have less rhyme or reason and put the peruser to bed. Test exposition question: Does social capital fluctuate in various social classes? An awful answer: according to bountiful measures of studies did by epicureans, social capital supposedly is at whimsical levels in different social classes. A smart response: according to studies and studies completed by specialists, it appears that different social classes have a fluctuating level of social capital. Make certain to Back up the Statements That You Make Since an exploratory article is tied in with doing your examination and coming to your meaningful conclusion, you have to support the peruser/educator see how you came to fruition to offer the expressions that you did. A terrible model: Cultural capital is associated with sports since it is likewise associated with body the board. A genuine model: A typical case of social capital is in self-introduction. Body the executives through games is an immediate association with self-introduction, which is the reason I accept that social capital and sports are additionally associated with each other. Try not to Assume That Your Reader Knows Everything It is your teacher’s employment to see the amount you have comprehended about the exploratory subject that has been given to you. Try not to reach the resolution that your instructor gained all the information about the theme in advance. An awful model: As we as a whole know, social capital influences the instruction got by understudies. A genuine model: Cultural capital is earned through partaking in extracurricular exercises. Consequently, the more understudies enjoy these exercises, the better they can act in various fields of instruction. Thus, social capital legitimately influences the instruction get by understudies. Reexamine When you are finished composing your paper, edit your exposition. Investigate your own work and make sense of which segments may require some altering. All things considered, presenting your best work is urgent. We trust this gives you a couple of good thoughts to manufacture your paper upon. Don’t neglect to check our 12 realities about social capital just as our 20 themes sponsored up by an example article.

Saturday, August 22, 2020

Juvenile Recidivism and Restitution essays

Adolescent Recidivism and Restitution papers Build up a rundown of reasons why compensation ought to lessen recidivism and a rundown of reasons why it may not. Does compensation sound good to you? In the reaction to the skyscraper in wrongdoing, most states have embraced a get intense reaction to adolescents that centers exclusively around discipline. Be that as it may, numerous states, endeavor to keep up a harmony between diminishing wrongdoing and helping youthful guilty parties to gain from their errors and dodge conceivable detainment later on. A compensation program is a court redirection program that was created in a joint effort with the Juvenile Justice System. The motivation behind the program is to give an option in contrast to indictment to first-time adolescent wrongdoers, in certain crime cases. The focal point of the program is to empower youth who have been captured for perpetrating a wrongdoing (for example robbery; vandalism; minor ambush or different misdeeds), to meet vis-à-vis with the person in question and work out an installment plan for the harm endured by the person in question. The program gives all gatherings in an adolescent offense (the person in question, the culpable adolescent, and the adolescent's folks or watchmen) the chance to work out an adequate arrangement that straightforwardly addresses the damage brought about by the criminal demonstration. As a court preoccupation program, the adolescent compensation program likewise gives an option in contrast to criminal arraignment and the exigencies of the criminal equity framework. As a preoccupation program, the guilty party may keep away from criminal indictment, court appearances, condemning choices and a record of criminal conviction. In like manner, the casualty isn't exposed to the rigors associated with a legitimate case, and may have a superior open door for direct remuneration. The casualties are frequently schools, parks, or other government bodies, just as private retailers and land owners. The people in question and adolescent wrongdoers are regularly from a similar neighborhood or a similar general piece of the island. Casualties and the guardians of the adolescent wrongdoers report... <!

Friday, August 21, 2020

Blog Archive Beyond the MBA Classroom Have a (Beer) Blast at NYU Stern

Blog Archive Beyond the MBA Classroom Have a (Beer) Blast at NYU Stern When you select an MBA program, you are not just choosing your learning environment, but are also committing to becoming part of a community. Each Thursday, we offer a window into life “beyond the MBA classroom” at a top business school. A weekly party that takes place every Thursday beginning at 6:00 p.m. at New York Universitys (NYUs) Stern School of Business, Beer Blast is held in the basement of the NYU Stern Henry Kaufman Management Center (in one of the lounge areas that was renovated as part of the Concourse Project) and the adjacent Sosnoff Lounge and provides an opportunity for students to relax, interact and get to know one another. After Beer Blast ends at 10:00 p.m., Sternies typically head to a local bar to continue the party. For in-depth descriptions of social and community activities at NYU Stern and 14 other top MBA programs, check out the mbaMission Insider’s Guides. Share ThisTweet Beyond the MBA Classroom New York University (Stern) Blog Archive Beyond the MBA Classroom Have a (Beer) Blast at NYU Stern When you select an MBA program, you are not just choosing your learning environment, but are also committing to becoming part of a community. Each Thursday, we offer a window into life “beyond the MBA classroom” at a top business school. Beer Blastâ€"a weekly party that takes place every Thursday at 6:00 p.m. at New York Universitys (NYUs) Stern School of Businessâ€"is held in the basement of the Sterns Henry Kaufman Management Center (in one of the recently renovated lounge areas) and the adjacent Sosnoff Lounge. The gathering provides an opportunity for students to relax, interact and get to know one another. After Beer Blast ends at 10:00 p.m., Sternies typically head to a local bar to continue the party. For in-depth descriptions of social and community activities at NYU Stern and 15 other top MBA programs, check out the  mbaMission Insider’s Guides. Share ThisTweet Beyond the MBA Classroom New York University (Stern)

Monday, May 25, 2020

Community and Race Essay - 1415 Words

Community and Race this essay has problems with format Community and race are directly related to each other. Since community is a large society composed of a number of people with different backgrounds, people are categorized into several groups according to their ethnicity. Moreover, each of the particular ethnic groups is considered a subculture group. Although the subculture groups follow the same laws and rules of the community, they share a distinctive set of cultural beliefs and behaviors that differ in some significant way from the larger society. (Kendall 1998:61) The unlike beliefs can lead to conflicts and arguments between different race groups. Likewise, racism is also found in a†¦show more content†¦Further, Bangladeshis men are having a hard time finding jobs from the market; they can never find a job without references or introductions by other friends and relatives. Bangladeshi people often suffer from racism and ignorance from the local white society. Sometimes the white people group even violently attacks them which makes the Bangladeshi people afraid of going out after nine o’clock at night, because most attacks happen late at night. (Kabeer 1995:43) Therefore, Bangladeshi people are concentrated in settlements in the East End of London, because most of the Bangladeshi people chose to live in council housing in ‘safe’ neighborhoods rather than owner-occupied housing elsewhere, because of fear of racial harassment in white owner-occupied areas. The Bangladeshi people group themselves into a specific area in order to avoid being victims hurt by other white people. Therefore, the white’s racism destroys the Bangladeshi peoples’ sense of community. In addition, in the Englund’s article An Indian Remembers, Mary and all other native students are forced to attend the Catholic boarding school in order to receive education. All students have to follow the strict rules set by the school board, and all these regulations that Mary has to follow contrast with the free-style living she has used toShow MoreRelatedEssay on Race, Racism and My Community1715 Words   |  7 Pages Racial issues are an important part of any city in America today. America is a racially diverse country but still seems to have many problems as far as racial equality, race relations, and encouraging diversity. My community is in, what I think, is a fairly unique situation in terms of race. According to the census and other sources I found on the internet, the population of Cedar Hill, Texas is approximately 32,093. The city is growing and very much like the other upscaleRead MoreRace, Racism and My Community Essay1461 Words   |  6 PagesToday’s concepts of race are usually done by categorizing different people into different populations, religions or groups. Most of the time, they are broken down by their physical traits like the color of their skin, texture of their hair, or facial features. In This autobiographical research paper the subjects to analyze is the influences of race as it relates to my present community. The paper is a first-person account of the interpretation of human interactions in my community. I will be takingRead MoreWhy The Titans Is A Single Race Community2041 Words   |  9 Pages Since the beginning of time the world has been divided into groups whether it s by age gender or race, refusal to conform to these groups results in conflict the confrontation of two rival groups have always been known to create unrest among the populace whether it be gangs crips or bloods religions muslim vs christian or two race black and white these groups never seem to agree with each other in many cases these disagreements can be the cause of major conflicts in society increased crime rateRead MoreRace Relations Between The Police And The African American Community1490 Words   |  6 Pagesthe case was symbolic of race relations between the police and the African-American community. McWhorter, an African-American, goes into detail about how he did not understand why his community was cheering back in 1995 about Simpson being acquitted. McWhorter even believed that Simpson was guilty. However, he does now understand why the African-American community behaved the way they did, especially recent incidents between the police and the African-American community are put into perspectiveRead MoreWhile Every Culture, Race, Community, And Family Have Their1008 Words   |  5 PagesWhile every culture, race, community, and family have their own definition of normalcy, there are undisputable aspects that every being needs to pursue a successful lifestyle. With modernizing industrialization, came a more noticeable discrepancy on what these aspects should be. In Charles Dickens’s 1854 novel, Hard Times, he explores these varying viewpoints while quite obviously taking a stand for one perspective. Throughout the novel, one can clearly see that there are two different models forRead More The Intersection of Race, Sexual Orientation and Religion in the Gay Community3126 Words   |  13 Pagessome gay, lesbian or bisexual individuals. Intersectionality studies the relationships among multiple dimensions and modalities of social relationships and subject formati ons (McCall, 2005). The theory argues, pursues and considers how gender, race, sexual orientation and other categories of identity interact on many and often concurring levels of social relationships, therefore allowing discrimination and social inequity. Intersectionality explains how the notion of social injustice, such asRead MoreCritical Race Theory Discussion Of Community Cultural Wealth1959 Words   |  8 PagesThe article Whose Culture has Capital? Acritical Race Theory Discussion of Community Cultural Wealth, talks community cultural wealth as the critical race theory. Critical race theory changes the way we look as communities of color, instead of thinking of places full of cultural poverty disadvantages, it focusses on and learns from the range of cultural knowledge, skills, abilities and contacts possessed by socially disregarded groups that often go unrecognized and unacknowledged. There are variousRead MoreEth-125 Week #9 Final Project: Race and Your Community2155 W ords   |  9 PagesETH-125 Week #9 Final Project: Race and Your Community †¢ Write a 1,400- to 1,750-word autobiographical research paper analyzing the influences of race as it relates to your community. In your paper, write your first-person account of how human interactions in your community have been racialized. For the community, you may consider relations within your neighborhood, local government, service groups, clubs, schools, workplace, or any environment of which you are a part. †¢ Answer the followingRead MoreWhy African American Are The Leading Race For Infant Mortality And The Steps That Health Communities Essay1398 Words   |  6 Pages African Americans face the worst outcomes of infant death compared to whites, Latino, and their Native American peers in North Carolina. (Ovaska-Few, 2015) This paper will explore why African American are the leading race for infant mortality and the steps that health communities need to take to address this devastating occurrence. Demographic Characteristics of the North Carolina Population As of 2014, North Carolina ranks as the 8th worst state for infant mortality in the United States with aRead MoreRace Culture Diversity - Reflections on Issues Relating to the Traveller Community and the Portrayal of Minority Groups in the Media1733 Words   |  7 PagesMany issues have been introduced and discussed in regards to race, culture and diversity, and their impact on children and society. In the attached journal I have recorded some of the subjects we discussed in group sessions such as: British Empire Legacy, Equal Opportunities, Post Code Culture, Ethnic Minorities, Sex Education, Legislations, and the Traveller Community. I have also included other interesting issues that I came across and thought to be relevant to this module. For the purpose of this

Thursday, May 14, 2020

Cheating is violating laws or rules to gain an advantage...

Cheating is violating laws or rules to gain an advantage at something. People today cheat in many different ways –academically, professionally, and financially  ¬Ã‚ ¬Ã¢â‚¬â€œ and for many different reasons. Americans are no exception. While some types of cheating may be more justifiable than others –stealing food, for example. There is no denying that cheating is common in America today. Americans are not only cheating in many areas but are not feeling guilty about it. Sadly, but true, cheating has become acceptable in American culture. Cheating is prevalent and on the rise, especially in schools. In a 2009 study of advantage high school students from 4,316 high schools, 93% stated they cheated at least once. Within this same study 26% of†¦show more content†¦Taking PEDs had been unacceptable in football and the Olympics but according to an investigation by Sports Illustrated in 2002, PEDs have become a well-known in baseball (Callahan 74). For baseball play ers to stay successful and keep their body in shape to continue playing, the use of steroid will help them do it even though they are putting their health in danger. Doping in baseball is so pervasive, it’s been estimated by many players that up to 85% of the players are using some form of drugs (Callanhan 75). For example, Barry Bonds played for the San Francisco Giants and was one of the highest paid players in baseball making over $18 million a year. He beat the world record Mark McGwire in home runs. People believed he gained his success by cheating with the use of steroids. They felt it was impossible for him to have muscled up without the use of some kind of drug given his age (Callahan 73-74). Doping is also common in cycling. Cyclists frequently use erythropoietin (EPO), an artificial hormone that boosts strength. It is popular among cyclist because the drug leaves the system within a few days after use but the effects of the drug still remains; thus making it undetec table during a urine test (Callahan 78). This was the drug used by Lance Armstrong which helped him win the Tour de France title seven times and making him a hero among the Americans and earned him millions of dollars inShow MoreRelatedCustomer Is Not Always Right13057 Words   |  53 Pagesconfrontation necessary? The answer is never. If the customer has a legitimate complaint then of course they should say something, businesses expect that and it is an opportunity to please their guests, so in a way, a complaint is expected to the certain extent. What is not acceptable is for the customer to be demanding, insulting and irate. The real issue is lack of respect people today. This study has an important contribution to the understanding that there are â€Å"Dysfunctional Customers†, and thatRead MoreNational Security Outline Essay40741 Words   |  163 PagesNational Security Law and the Role of Tipson 1 CHAPTER 2: Theoretical approaches to national security world order 4 CHAPTER 3: Development of the International Law of Conflict Management 5 CHAPTER 4: The Use of Force in International Relations: Norms Concerning the Initiation of Coercion (JNM) 7 CHAPTER 5: Institutional Modes of Conflict Management 17 The United Nations System 17 Proposals for Strengthening Management Institutional Modes of Conduct 23 CHAPTER 6: The Laws of War and NeutralityRead MoreAnnotated Bibliography: Plagiarism39529 Words   |  158 PagesBasis For Labeling And Licensing Campaigns?. Developing World Bioethics, 12:  121 134. Mackey, T. M. and Liang, B. A. (2012), Promoting global health: utilizing WHO to integrate public health, innovation and intellectual property. Drug Discovery Today, 17(23-24): 1254 1257. Massoud, M. R., Mensah-Abrampah, N., Sax, S., Leatherman, S., Agins, B., Barker, P., Kelley, E., Heiby, J. R. and John Lotherington. (2012), Charting the way forward to better quality health care: how do we get there and whatRead MoreLogical Reasoning189930 Words   |  760 Pages David M. Adams, California State Polytechnic University These examples work quite well. Their diversity, literacy, ethnic sensitivity, and relevancy should attract readers. Stanley Baronett. Jr., University of Nevada Las Vegas Far too many authors of contemporary texts in informal logic – keeping an eye on the sorts of arguments found in books on formal logic – forget, or underplay, how much of our daily reasoning is concerned not with arguments leading to truth-valued conclusionsRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesmechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458. Many of the designations by manufacturers and seller to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial capsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pageslikewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial

Wednesday, May 6, 2020

Code Of Conduct For Law Enforcement Essay - 1465 Words

Ethics in Criminal Justice Assignment 1 Sydney E Vaughn CRJU 1400 Ethics and Cultural Perspectives in Criminal Justice Professor Stephen N. Knights Jr October 22, 2016 Contents Introduction 2 Police Ethics 2 Corruption 3 Police Corruption 3 Police Discretion in Ethics 4 Code of Conduct for Law Enforcement 4 Types of Police Corruption 4 Ethics in the Courtroom 5 Prosecuting Attorneys 5 Defense Attorneys 5 Ethics in Police Training 6 Closing 6 Introduction Ethics by definition states that it’s the study of morality. Ethics are the basis of our criminal justice system. From the arresting officers who take an oath to serve and protect, to the attorneys and courts, we assume the behavior and rules are ethically and morally sound. We as the public should think we are in good hands when it comes to the Criminal Justice System. I think we should have people in the system with good morals and great values. We want to be assured that our laws and those enforcing them are supported. Police Ethics Police Ethics are always under constant scrutiny these days it seems. Police officers are held to a higher standard by the public and are expected to always act appropriately in the way they interact with the community or a suspect. Basically ethics is just doing the right thing. For example, a police officer is expected to stop and help a stranded person in a car, but sadly that sometimes doesn’t happen. Hopefully the police officer could not because they had a more serious callShow MoreRelatedPolice Codes Of Conduct And Police Code Of Ethics1560 Words   |  7 Pagescommon law of the land, there are additional rules and principles they must abide by. This is illustrated in the police officer s code of conduct and police code of ethics. Many police departments have their own code of conduct which are to be followed by the officers. Just like any other profession, there are no fool proof rules and standards. People will (for whatever reason ) try to beat the system or just plain fall short of whats required of them. That’s why ethics and codes of conduct areRead MoreEthics in Criminal Justice Administration Analysis Essay978 Words   |  4 Pagesand the law enforcement in regards to the balancing concern. The concerns are from prosecuting the guilty and respecting the right of the accused, protecting the victims, and creating a safe community. This paper will give analysis of the critical thinking concerning the relationship between ethics and professional behavior role of the law enforcement officers, and the five areas of ethical conduct that should be communicate in a seminar. Professional Code of Ethic for Law Enforcement Read MoreThe Ethical Dilemma of a Police Officer Essay1333 Words   |  6 PagesThe Ethical Dilemma of a Police Officer Professions are guided by codes of ethics to aid them in performance of their duties and to ensure maintenance of high standards of conduct. Police officers are faced with a maze of obligations in the performance of their official duties. The â€Å"Law Enforcement Code of Ethics† and â€Å"Canons of Police Ethics† were created to make explicit the conduct considered appropriate for police officers and to guide them in the performance of their duties. Although policeRead MoreCriminal Justice: Ethics and Integrity676 Words   |  3 Pagesmorality, and law are different, highlighting the primary focus of law enforcement officers The modern society demands a lot from a police chief or a county sheriff. Considering the bad reputation that most officers have displayed, the society is now highly critical on law enforcement with much power and responsibility being given to the police chief or a county sheriff. As such, the society expects these officers to express higher levels of morality, ethical standards and professional conduct. EthicsRead MoreThe Importance Of Integrity And Good Work Ethics885 Words   |  4 Pagesmeeting, it is important for a Parole Officer to resist any offer of taking the items for any personal gain. Good work ethics is also significant as a Parole Officer this means following the government law, how can a Parole Officer make sure an offender is following the law when they are not following the law? Court systems should be able to trust their employees. Secondly, treating everyone equally is good work ethics of a Parole Officer. Parole Officers should do their job, regardless of how t hey personallyRead MoreEssay on Ethics in Policing824 Words   |  4 Pagesoffer training in ethics during the time in which a cadet is in the police academy and after officers are put on the streets, which is called in-service training. It is the hope that while this training is available to officers, that they hold a basic code of ethics within themselves which would deter them from that which is considered â€Å"bad† in today’s society. In some instances, that is not the case. More often than not, police officers are ethical and are forthright in their jobs; however, thereRead MorePolicing1068 Words   |  5 PagesThis paper will analyze the relationship between ethics and professional behavior in the administration of criminal justice. It will also explain the role of critical as well as a seminar proposal on ethics that will include five areas of ethical conduct. The reader will be informed why these areas were chosen and what the benefits of this training wi ll do for the officers and the community. Ethics and Professional Behavior in the Administration of Criminal Justice â€Å"Ethics, also known as moralRead MoreThe Ethical Dilemma Of The Law Enforcement Code Of Ethics1309 Words   |  6 Pagessergeant have to order Tony not to get Johnny in trouble? Within this paper, I will discuss and examine the ethical dilemmas Johnny is confronted with and compare them to the Law Enforcement Code of Ethics. Keywords: corrupt morals, ethical dilemmas, repercussions, code of ethics Ethical Dilemma The practice of moral conduct challenges the generally accepted standards. An ethical dilemma is defined as a person has difficulty doing what is right, does not know the correct course of action, orRead MoreThe Ethics Of The Arizona Peace Officer Standards And Training Board941 Words   |  4 Pagesprinciples contained in a code of ethics for my discipline relate to the issue. Law enforcement has one key ethical issue: integrity. Dictionary.com defines integrity as â€Å"adherence to moral and ethical principles; soundness of moral character; honesty.† According to Cartwright, G. (2010) those who work in law enforcement â€Å"deal with temptation continually.† He continues by explaining that while most officers make the right decision, some do not. When the actions of law enforcement violate both ethicalRead MoreEthics in Criminal Justice Administration Essay1533 Words   |  7 PagesThis paper will analyze the relationship between ethics and professional behavior and the role critical thinking plays in the relationship of ethics and professional behavior. Because law enforcement plays a big role in ethics and professional behavior I will propose a training seminar for law enforcement. Not only are the consequences of unethical acts by criminal justice professionals quite serious, but there are also many possibilities for conflicts to arise in the area of criminal

Tuesday, May 5, 2020

Marketers Not Doing Enough In Directing †Myassignmenthelp.Com

Question: Discuss About The Marketers Not Doing Enough In Directing? Answer: Introducation The essay below discusses the role of the marketers. The essay highlights that the marketers are not doing enough in directing their target markets towards the sustainable consumptions. The strategic marketing maintains the balance between the sustainable activities and the increase in the costs of the demand for marketing and capital which us responsible for the increase of the revenues (Armstrong et al. 2014). The sustainable consumption is the use of the products and services that have an impact on the environment that the generations of the future can use for their needs. The marketers have to assure that the organization they are working in is acting in a sustainable manner. The marketers do not have right to use to enough tools and resources to develop a strategy that is based in the order of the sustainable business. There should be a provision of a strategic direction to increase value of the brand as the non-financial asset. The marketers have to set an objective that can raise the sustainability from the focus attribute to become a differentiating factor that is valued by the consumer. The companies adopt towards the sustainable marketing but the evidence of its application is less (Solomon, Russell-Bennett and Previte 2012). The team of marketing does not play a key role in the development of the products and the services that are sustainable in nature. During the decision-making session, the marketing plays a participatory role for the communication of the position of the sustainability to the markets and the stakeholders (MacInnis, Park and P riester 2014). An increase in the attention is noticed on how the customer and the respective organizations have tended to become better corporate citizens and caretakers of the resources that are available. This is done to avoid the negative impact on lives of the current and future generations. There is an increase in the unsustainable consumption of goods and services in spite of the progress, which has been made in addressing the issue of sustainability (Varadarajan 2014). The marketers have to make efforts continuously to bring a change in the society. They have to understand the consumer behavior and the macro-institutions, which create the motivational structure in the society. There is a need to educate the marketers to generate the concern of the unsustainable practices. The need to establish the marketing and business systems and public policies, which encourage the people and organization to consume and produce within ecological limits, is necessary. This arises when individuals are educated and get a perception about the nature and different experiences of the natural world (Karababa and Kjeldgaard 2014). The marketers have to increase their capacity to confront the changes in the environment and market so that it is used as an advantage to learn about the environment and the process of decision-making. This is used to promote the shift in the society towards sustainability in the environment. The consumption is not just restricted to meet the private needs but goes beyond as it concerns the environmental aspects and social justice also. The marketers have to keep in mind about the social, economic and environmental concerns, which enable the long-term viability in the community and the planet (Hollensen 2015). The marketers have to target each person across all sectors, individuals, governments and conglomerates nationally and internationally. The role of the marketers is to identify the target market through keeping in mind the issue of sustainable consumption. Sustainable consumption of goods and services by the consumers have a minimal impact on the environment and help to meet the needs of the all the humans worldwide (Lorek and Spangenberg 2014). The customers have to make choices that are sustainable in nature. This is possible when the marketers come up with strategies to motivate the customers. A research and focus on the interventions is required to be performed by the marketers so that they are effective in nature. This is needed to promote the behaviors in the consumers so that they become sustainable. There has to be reuse, reduction and sharing of the products among the consumers (Sheth and Sisodia 2015). Marketing is relevant to sustainability of consumer lifestyles. The practices of marketing in the industry supply chains influence the sustainability of the consumer goods. Hence, the research by the marketers that focuses on involvements, programs and discourses to enhance the sustainable behavior of consumption can also focus on how this resourcefulness affects the manner of thinking and acting of the consumers. Thereby, the essay discusses the initiative of the marketers in directing their target market towards sustainable consumption. There is a need to transform the markets and the marketing by the marketers for achieving a substantive progress towards the internalization of the socio-environmental sustainability. The marketers have to take the initiative to understand the manner in which the consumers think and use the respective products. This helps to direct the target market towards sustainable consumptions. Sustainable consumption is important to achieve the long-term growth in the economy, which remains consistent with the needs of the society and environment. References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Karababa, E. and Kjeldgaard, D., 2014. Value in marketing: Toward sociocultural perspectives.Marketing Theory,14(1), pp.119-127. Lorek, S. and Spangenberg, J.H., 2014. Sustainable consumption within a sustainable economybeyond green growth and green economies.Journal of cleaner production,63, pp.33-44. MacInnis, D.J., Park, C.W. and Priester, J.W., 2014.Handbook of brand relationships. Routledge. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Solomon, M., Russell-Bennett, R. and Previte, J., 2012.Consumer behavior. Pearson Higher Education AU. Varadarajan, R., 2014, May. Toward sustainability: Public policy, global social innovations for base-of-the-pyramid markets, and demarketing for a better world. American Marketing Association.

Saturday, April 11, 2020

Adventures Of Huck Finn Theme Essays - English-language Films

Adventures Of Huck Finn Theme In Mark Twain's Huckleberry Finn, the values of Huck and Jim traveling down the Mississippi River are contrasted against those of the people residing in the southern United States. Twain satirically portrays organized religion and society's morals throughout the novel. The freedom and tranquillity of the river gives way to the deceit, greed and prejudice of the towns lying on the shore of the river, causing them to disguise themselves and keep their identities hidden. These two runaways - one a slave, the other a beaten boy - attempt to build a sanctuary from civilization upon their raft, but the influence of the shore values continue to find their way into the thoughts, actions and feelings of both Huck and Jim, which becomes the major theme of this novel. While traveling down the Mississippi upon the raft, Huck and Jim's sense of freedom subordinated all others. Jim was a "runaway nigger" (Mark Twain, pg. 89) running from the law, yet he was free, while on the raft, to live and think as any white man. According to the rest of society, Huck was dead, murdered and thrown into the Mississippi; but on the raft he was alive. Both lived an idyllic life on the raft and as Huck put it, "...it's lovely to live on a raft" (Ibid., pg. 115). Later, when the Duke and Dauphin came aboard and they agreed to all be friends, Huck was relieved and felt that everybody should "...feel right and kind towards the others..." (Ibid., pg. 121) while living on a raft. Throughout their travels on the raft, honesty, kindness and equality prevailed, but whenever they touched shore, they encountered the deceit, greed, and cruelty of rural Southern United States. The idyllic life on the raft was contrasted with the hatred, cruelty, and distrust felt amongst the inhabitants of the shores of the Mississippi. Two feuding families, the Grangerfords and the Sheperdsons, are a satirized look at the lives of Southerners and of organized religion. The two families had been fighting for thirty years and no one knew the reason. When Huck asked if it was caused by land, Buck Grangerford responded "I reckon maybe - I don't know" (Ibid., pg. 105). Both families very hypocritically took guns to church and discussed with a fervor the sermon reported by Huck to be "all about brotherly love" (Ibid., pg. 106). Twain portrayed Mississippi River society to be a greedy, distrustful civilization in which the values were all twisted and where the church was more of a form of entertainment than a religion. Huck and Jim's 'Eden' upon the raft was breached when two frauds found their way onto it. The Duke and Dauphin were continuously lying, deceiving and taking advantage of others. The influence of these two was the cause of many unwanted encounters with the towns and people along the Mississippi. Huck immediately realized they were "...just low-down humbugs and frauds" (Ibid., pg. 121). When Huck was able to slip away from the Duke and Dauphin and resume his journey with Jim, he revealed his relief when he said it's "...so good to be free again" (Ibid., pg. 197). When the Duke and Dauphin returned, Huck "...wilted right down onto the planks ... and [gave] up..." (Ibid., pg. 198), exposing his dislike of the values which they brought onto the raft. The Duke and Dauphin provide an insight into the lives and values of the shore, and a deep contrast between Jim and Huck and the rest of society. Mark Twain contrasted the values of the shore and the river in a way which positively portrayed the river values and the lives of Huck and Jim, and negatively and often satirically, portrayed the values of rural Southern United States. Twain gave freedom to Huck and Jim and showed that all races of humans share like feelings and should all be treated as equals. Throughout the book Huck contends with the influence of society's values and in the end makes a decision to embrace that of equality.

Tuesday, March 10, 2020

How to Write a Video Script That Will Make $100,000,000

How to Write a Video Script That Will Make $100,000,000 What do bathrooms, bad breath, and stinky political candidates have in common? Apparently an ability to drive $100,000,000 in sales. Don’t believe me? It’s true. Those numbers come from video ads an agency called the Harmon Brothers  created for some brands that have great products- but deal with topics which can prove a bit tough for marketers. After all, marketing things like bathroom hygiene products and a candidate during an incendiary political season is no easy feat. However, the goal of marketing remains the same: content that converts an audience into advocates. Advocates into customers. And customers into raving evangelists who write us haikus. ^ You think I’m kidding about the poetry? Nope. Whether this content is a blog post, an ad, or an email campaign  makes no difference. What matters is the goal is always the same. The good news is the path to video marketing success can look more like the festival of colors  than suit-and-tie professionalism. And in this post we’re going to explore that path by diving deep into one of the aforementioned ads by the Harmon Brothers- whom I call the  Ã¢â‚¬Å"Ogilvys of irreverent video marketing.† Not only have their videos driven the aforementioned $100,000,000 in sales. But they also evoke uncommon responses from viewers. For example, when was the last time you saw people reacting like this to YouTube pre-roll ads? Or like this†¦ Or this†¦ Or my personal favorite Not bad, eh? Grab Your Free Video Script Writing Template Bundle Today, I’m going to show you how to write a video script patterned after the exact videos that inspired the above comments- and millions of purchases. You’re going to: See how you can get off to a painless start in your scriptwriting project with a free Microsoft Word video script template. Learn how to score the strength of your video script before you even shoot the first scene with our script scorecard tool. Get four annotated, line-by-line script samples of four hyper-successful ads with a script swipe file. Before you read on, grab your free kit with each of those free resources inside. You’ll definitely want to follow along, as we’ll be using them throughout the post. Got ‘em? Great. Now, let’s get in on this 💠©Ã‚  and crank out strings of killer marketing videos. How To Write A Video Script That Will Make $100,000,000 (Free Kit)The 5 Conversion Levers of Video Marketing I’ve been a fan of the Harmon Brothers’ work for awhile now. So when I set out to write better video scripts, their work was top of mind. I studied their ads and transcribed their scripts line-by-line. I analyzed their structure, flow, and affect. Nerdy- but helpful. As I did this, five patterns emerged- which I call the Five Conversion Levers. (If you’ve ever studied sales or direct response copywriting,  some of the persuasion tactics, like social proof, will be familiar.) So let’s overview them, then analyze a video ad. Recommended Reading: 16 Video Marketing Tips That Will Skyrocket Your Traffic These 5 Conversion Levers For Writing Video Scripts Are ... Pain and Promise Pain and promise clearly articulates your audience’s problem and then offers a compelling solution. (Hint: This will be a benefit your product or service.) This isn’t a revolutionary idea, but it is a great one-two punch. To use this lever well, focus on a â€Å"before/after† effect.Relate with your audience’s current experience, and then forecast what life will be like after your solution. This is also an excellent way to capitalize on searcher intent. This is a concept in keyword research where you’re inferring the problem a searcher is trying to solve via their search. Even if your video content is an ad, the hope is it will be shown with related content. Comparison Comparison just may be my favorite lever. This tactic uses the unsung heroes of marketing, metaphor and relatability, to do two things: Quickly connect with your audience Communicate your premise with them Another way to express this device is by using this formula: â€Å"It’s like [commonly understood topic] for [audience/problem]!† As an example, if I was writing a video script to advertise , I may say: â€Å"It’s like pressing the easy button for getting tons more traffic to your content!† Right away, the idea of Staples’ famous â€Å"Easy Button† is conjured and then applied to the problem my audience is trying to solve. Then, I can use the rest of the devices to substantiate this claim As another example, if I was promoting our Marketing Strategy Certification  for one of our courses, I could say: â€Å"It’s like Shark Tank for marketers!† Okay, I’d better stop. I really like these. Authority Authority is tried-and-true. And it makes the list because it works. The idea is appealing to an authority of some kind to further legitimize or prove your claims. Sort of a, â€Å"Don’t believe me? Well, Albert Einstein said it first!† The legitimate authorities to appeal to are: experts, contextualized data to tell a story, social proof, testimonials, and demonstration. (Note: If you’re a persuasion nerd, understand this is unlike the logical fallacy of appealing to authority.)‘Nuff said 👊 Entertainment Here’s the thing†¦ Yes your company’s bottom line is serious business. However, people like to have fun- even in so-called boring verticals. So if you can find and harness your product’s or service’s â€Å"fun† factor, you’re leagues ahead of the competition.This is a risk. But if you nail it, it can pay dividends. However, what if humor or high-energy vibes are wrong for your product or brand?For instance, what if you run marketing for a home security company?I don’t know about you, but I’m interested in a home security system that seriously works! I don’t need it to entertain me. So, if this is your product, service, or brand the portable concept is engaging. What’s the angle that will engross your audience? A great way to think about this is in a movie-genre paradigm. Not every movie is a comedy. We have dramas, thrillers, action movies, and the list goes on.No genre is outright better than the other. Instead, it’s about the story.So whether humor is the right move or not, discern the engrossing elements of your product or service, then bring it to the surface. Call-to-action (CTA) Yep- it’s the same â€Å"CTA† you always hear about. But, it’s too important to exclude and take for granted.No matter how elementary it may seem, a clear CTA is a fundamental component to a successful script.Though, we’ll tackle this common marketing trope from a different angle than business-as-usual. The five conversion levers you need to know for #video #marketing success are ...How To Write A Video Script Using The 5 Conversion Levers In the section below, we’re going to analyze and score one of the Harmon Brothers’ most popular ads. This way, we can see each conversion lever at work. Then we’ll discuss how we can use them in our video marketing, too. Now saddle up and make sure you’re in a place where you can LOL†¦ Because these ads are as hilarious as they are brilliant. The Unicorn Of Marketing Videos As I said above, the Harmon Brothers’ video ads generated over $100,000,000 in sales- and that’s just in 2016! Numbers like that should make you quick to attune your marketing antennae and see what they’re doing that works so well. You’re going to find the video (watch it first!), some relevant stats, a script score with explanation, and a structural analysis. Then, we’ll uncover how we can follow suit and put the same methods to our madness†¦ Or maybe madness to our methods? Either way, let’s get rockin’. Squatty Potty: Everyone Loves A Bathroom Joke- Few Can Sell With Them We’re going to study the infamously funny ad for the Squatty Potty. Sure, I could describe the tricky product the agency was tasked with advertising. But I’ll let the unicorn do it instead 🠦„🠍 ¦Ã°Å¸Å'ˆ Let me start by saying this ad spawned a toy  people actually buy. I mean, c’mon. When faced with such a sensitive topic, it’d be easy default to the sterile, science-y route. It’d be safe to have a doctor in a labcoat talk through the benefits of gastrointestinal health whilst tossing up some facts and figures. But not these guys. They tackled this unmentionable issue head on- and to incredible results. In total, this video has garnered over 150,000,000 cross-channel views and a whopping 1,500,000 social shares. On YouTube alone it’s been watched the equivalent of 97 years and shared over 700,000 times. That’s incredible traction. Pro Tip:  You can see the stats of nearly any YouTube video by simply clicking on the â€Å"More† tab below the video, then selecting â€Å"Statistics.† This will generate a chart like the one above. Check it out: Now, let’s demystify some of the magic that makes this video work. We’ll start with their script score. Conversion-Levers Script Scorecard Pain + Promise Score: 5 They continually highlighted the viewer’s current problem, then clearly articulated their product as the easy, breezy, and inexpensive solution. One of the clearest examples is the use of â€Å"before/after.† Or as the good prince says: â€Å"Kink, unkink. Kink, unkink.† At the 1:20 mark, they show a side-by-side with the viewer’s current pain displayed on the left (before) and the solution displayed on the right (after). Comparison Score: 5 Their use of metaphor is superb. From the moment the video begins, the ice-cream-ejecting unicorn is assumes the position of the product’s user. This allows the viewer to see him- or herself using the product in a somewhat charming- rather than nasty- way. It’s a funny, memorable way to explain the product. This is one â€Å"sticky† ad. (Okay, no more puns.) In their book, Made to Stick, Chip and Dan Heath explain that for an idea (or ad) to stick: It must be easily understood when people hear it. The idea must persist over time and stay with them. And it must change something about how people think or act. This use of the comparison lever certainly accomplishes each. Authority Score: 5 They leveraged authority on four levels in this video: Demonstration Experts Social proof Testimonial Throughout the video, the unicorn is acting as an animated Vanna White  by showing how the product works. It’s a visual demonstration showing the â€Å"science† of why you can trust this product to work. Then, at the 1:53 mark, we see an appeal to experts who apparently endorse the product: Then, about 10 seconds later, we see an example of social proof: The product’s authority is consistently reinforced by credible sources. This is a powerful setup for the CTAs. Entertainment Score: 5 This is the most subjective criterion on this scorecard. However, if you can combine entertainment and  substance, you can crush humdrum competitors with ease. To me, this is the most entertaining ad I’ve ever seen. It tells a story, has a jaw-dropping shock value, and it’s just plain funny. This video harnesses the â€Å"fun† factor of their product. Yes, it solves a universally human problem. But to talk about- and illustrate- it with such cheekiness and charm is where this ad shines. And honestly, I will never forget this image. Ever. Yep. Ice cream will never be the same. Call-to-Action Score: 4 Finally, we have the marketing linchpin: the call-to-action. Without a solid CTA ads are pretty much worthless. In this video, they do a nice job of building up to the CTAs. Without a solid CTA, ads are pretty much worthless.As you’ll see in the structural analysis below, they have two explicit opportunities for the viewer to act. Each is clear, succinct, and compelling. Technically there is a lingering CTA with the â€Å"SquattyPotty.com† button hanging out in the upper-right of the video frame. To strengthen this score, I think they could have included a third, softer CTA that was a quip about price. Something like: â€Å"And $25 isn’t bad for something you use more than your toaster.† (Not great. But you get the point.) In all, though, I thought the two CTAs were solid and compelling. Recommended Reading: How to Write a Call to Action in a Template With 6 Examples Total Overall Score: 24/25 There we have it- a killer score for what will become a legendary marketing video. Structural Analysis Now, let’s take a look at the bones of this video and see where each lever is pulled and how they work together. We’ve broken down the video’s components into a timeline for quick analysis: The big moments are the â€Å"product introduction† and of course the CTAs. The product introduction is the moment when the product (or service) is first introduced. (^I know†¦ A bit obvious.) A couple of points here. First, notice the Squatty Potty itself was introduced roughly 30 percent into the video. It wasn’t explicitly talked about first thing. This is important. Instead, the first third of the video was dedicated to establishing the â€Å"sticky† metaphor and highlighting the viewer’s pain. This makes the video relevant and  relatable. Then, once the pain is clearly outlined, we’re set up with a classic marketing promise that boils down to: â€Å"But what if I told you there’s a better way!† Second, observe that the next 30 percent of the video is dedicated to digging even further into the viewer’s problems. When you read this video’s script (included in your kit inside the swipe file) it’s helpful to see the structure they employ. They walk through the product’s benefits  line-by-line, explicitly relating them to the viewer’s life as a solution to their problem. This is a powerful copywriting device  described  by Brian Clark, founder of Copyblogger, as: â€Å"One of the most repeated rules of compelling copy is to stress benefits, not features.† They adopt a â€Å"[Viewer’s pain] [Product’s benefit that solves this pain†¦]† schema. This way every benefit is given context within the viewer’s daily experience. (When you read the script, count how many couplets you find. Then ask yourself if you can tie your product/service’s benefits directly to your audience’s pain.) Recommended Reading: How to Make a Video Content Marketing Strategy to Boost Your New Series How To Write A Winning Video Script Here’s the kicker. It’s always easier said- or shown- than done, right? Trying to implement new tactics can feel like falling prey to a Pinterest fail. (Source: BoredPanda) So we’re going to walk through each resource in your kit and put these principles into practice. This way we hit everything from project management to implementing the conversion levers to getting ultra-inspired. How To Manage A Scriptwriting Project What do you call it when a blueprint and a military general have a baby? A script. Marketing videos can have quite a few steps and stages. But the lifeblood of any great advertisement is the script. It details exactly what’s going to be said, what it’s going to look and sound like, and how everything will keen in sync. This is where the free Word script template comes in. It’s the file named â€Å"Marketing_Video_Script_Template† in your kit. It looks like this: It’s divided vertically into two columns. The left-hand column is for visual direction such as graphics, cuts, and actions. The right-hand column is for the lines (narration, dialogue, etc.), music direction, and sound effects. Those are a lot of details to manage and keep lined up on paper. But by using a column-based approach, you can keep everything organized and in line. However, the most important part is nailing the content and execution of the project itself. So, I’m going to walk you through how to use to manage a scriptwriting project. The tools we will use are and Google Docs  (or Microsoft Word!). (Btw: snag a free trial  to to follow along if you don’t already have an account!) The lifeblood of any ad is the script.Getting Started The Easy Way When you’re writing a video marketing script, you’re creating much more than a blog post. You’re drafting a battle plan for an entire team to execute on. I’ve managed this process on everything from napkins to whiteboards to apps, but I’ll share my favorite way to do this and keep it within our entire content marketing environment. To begin, make sure you create a brand new project by clicking on the â€Å"+† icon after you’ve logged in to your calendar. Once you start a new project, you’ll be prompted to choose the content type. I like to think long-term on projects with multiple phases. So I’m going to create a new â€Å"Video† project. Even though we’ll be focusing on the script right now, this sets us up for fantastic social video promotion  and analytics  for campaign optimization later. Now we hop into the details. Give your project a title (our headline analyzer  hates me, in this example) and then we’ll start assigning tasks. Let’s say the first sprint of our scriptwriting project has five major steps we want to get moving on immediately: Ideation Storyboarding Drafting Scoring Revision To start, I’ll simply add each of those as a â€Å"Task† and then assign it a person and a due date. Automatically, the assignee will receive a notification they have work to do (and they’ll see the deadline, too). Now our script document (or your template) enters the picture. You will choose how to edit your script content. In this instance, I’m going to use Google Docs. Though you can use a Word Doc and share the file back-and-forth if you’d like. (Here are the directions  on how to convert the Word Doc template into a Google Doc.) I’ll choose â€Å"Google Docs† as the content editor. Then, I will see a dialog that asks me to choose the document. I selected the â€Å"Marketing_Video_Script_Template† document. This means that all of the writing, commenting, and editing can be done in that single document. The nifty part is that will keep all of the aspects of project, task, and document management in a single dashboard. So each time you need to access the working script file, simply click on the link in the content project. Then you can simply assign tasks to each additional team member who will be working on (or reviewing) the video script. Recommended Reading: How to Do Facebook Video Marketing the Right Way How To Score Your Script Now that you have the tracks laid, it’s time to get the train chugging along. Before you or a team member draft a word of your video script, open up the file from your free kit called the â€Å"Conversion_Levers_Script_Scoring_Tool.† This is the scorecard you’ll use to grade the strength of your script. It looks like this: However, instead of writing the script first and then scoring it, I recommend finding the angles for each of them first. In essence, treat each point as a question about your product or service and then answer it. Those answers will then provide the beginnings of an outline for you. By moving this phase to the beginning of your process, you’re mining the raw materials you need to write a masterful marketing script. Here’s how to do this. Structure each lever as a question about your audience, like this: Chances are, you can take this exercise much further for your specific audience than I just did. So use those questions as a jumping point. But when you have each lever accounted for, you can start pulling them! If you start here, it will catapult both the effectiveness and  efficiency of your scriptwriting process. And as a bonus, the best way to do this is to answer these questions as a team. Heck, why not use it as an excuse to get sales and marketing together and let the fireworks fly? Then, after you’ve written the first draft of your script, swoop in with your red pen and score your work. You’ll give yourself a grade of 1–5 for each lever. Then the genius-brain inside of Excel will automatically calculate your script’s overall score. To start, aim for a score of 4+ on each- and settle for nothing less than a score of 18+. The final benefit to this process is you’ll know exactly where your script is weak. This way you don’t face the problem of knowing your script stinks, but not knowing how to fix it! I’ve been there†¦ And it’s no fun :)

Saturday, February 22, 2020

Art Review Essay Example | Topics and Well Written Essays - 500 words

Art Review - Essay Example Most of the foot prints are in opposite directions or overlapping and crossing each other. The background has been further ornamented with colourful blocks and circular designs in bright blue, orange, green and yellow shades. The larger footprints are mainly in darker colours of blacks and greys while the smaller ones are dominated with brighter colours of orange and yellow. The painting has been used as a metaphor for Africa. The merge of bright, vibrant colours is used to represent the political clashes and instability in Africa. The artist has used two fragmented canvases which have footprint designs in different directions, crossing each other or in the same direction. This is a metaphor for the conflicting agendas and ideologies of the African people and the two canvases represent the fragmentation of the continent on the basis of politics, culture and social agendas. Isichei explains that the painting is a representation of the continent’s instability which has disabled them from discovering their beautiful land and succumbing to contradictory ideas, agendas and political mayhem, exploiting their beautiful land. The painting grabbed my attention at the Denver Art Mueseum because of its boldness and vibrant display. The beauty of the art lies in its simplicity to convey a social or a personal idea, yet in a visually attractive manner. Still Searching by Romanus Isichei appeared as an appealing display on the wall, screaming for attention with its vivacious colours and straightforwardness. To represent the African instability only with the crossing footprints in the background of contrasting shades is indeed a beauty in itself. I have always loved to play with different contrasting bright colours and paintings that use them in a shrewd manner to express feelings and meaning, always fascinates me. I observe the paintings in Denver Art Museum that try to reach out to the observer with

Thursday, February 6, 2020

Mktg 4580 Essay Example | Topics and Well Written Essays - 500 words

Mktg 4580 - Essay Example DP 4, Naval Logistics, explains how we put into action essential logistic principles, functions, and fundamentals and how we utilize the resources of formal planning and logistic information support to achieve the crucial objective of equipped force readiness. Illustrating through the metaphor of a logistic channel, it enables the reader to specifically understand the entire process from the manufacturers shipping terminal to the end user. At the same time, Naval Logistics highlights that the term ‘naval logistics’ refers to much more than materiel. It is a multifaceted interlace of systems within systems, which comprises planning, acquirement, preservation, engineering and manufacturing support, training, shipping, amenities operations, and personnel support-backing up naval forces day and night, both in peace and war.  Logistics empowers our forces to accomplish the assigned roles with capability and credibility. The overall purpose and function of Naval Logistics is divided into four processes, altogether called as the science of planning and executing processes that provides needed products to achieve and sustain operational readiness (p.5). Logistic includes several interrelated and often overlapping functions and potentials and provides support at the strategic, operational, and tactical levels (pp.7-9). Application of the fundamental principles of Logistics such as responsiveness, simplicity, economy, flexibility, sustainability, survivability, and attainability, which act corollary to the principles of warfare, across the six broad functional area of supply, transportation, maintenance, engineering, health services and other services, when merged and equilibrated, would produce and deliver effective logistic support to our operating forces (pp.12-22). Furthermore, within each of the functional areas, an effective administration of the four elements of the logistic process such as, acquisition, distribution, sustainment, and disposition will contribute

Tuesday, January 28, 2020

Evaluate the Effectiveness of Business Information Essay Example for Free

Evaluate the Effectiveness of Business Information Essay PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. P5 DESCRIBE THE INFLUENCE OF TWO CONTRASTING ECONOMIC ENVIROMENTS ON BUSINESS ACTIVITIES WITHIN A SELECTED ORGANISATION. KENYA Kenya officially the Republic of Kenya, is a country in East Africa that lies on the equator. With the Indian to its south-east, it is bordered by Tanzania to the south, Uganda to the west, South Sudan to the north-west, Ethiopia to the north and Somalia to the north-east. Kenya has a land area of 580,000 km2 and a population of a little over 43 million residents. The country is named after Mount Kenya, a significant landmark and second among Africas highest mountain peaks. Its capital and largest city is Nairobi. INDIA India, officially the Republic of India, is a country in South Asia. It is the seventh-largest country by area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the south-west, and the Bay of Bengal on the south-east, it shares land borders with Pakistan to the west;[d] China, Nepal, and Bhutan to the north-east; and Burma and Bangladesh to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; in addition, Indias Andaman and Nicobar Islands share a maritime border with Thailand and Indonesia. Economic factors affecting PepsiCo: Unemployment: Kenya recorded its ultimate high level of unemployment in 2011 reaching 40% unemployment. This would affect PepsiCo in the following ways: †¢ The demand of goods will decrease, because consumers will no longer have money to spend. †¢ Total revenue will decrease due to lack of purchases by a customers †¢ However government may decrease tax in order to encourage businesses to employ more. †¢ The public will be desperate for jobs and therefore will be willing to settle for a lower paying job †¢ The*re will be a lower chance of staff turnover. Unemployment rate has decreased significantly in the past year this could affect the business in the following ways: †¢ People will be willing to spend more on PepsiCo’s products thus increasing total revenue. †¢ There will be a rise in demand thus increasing profit. †¢ PepsiCo can now expand and will not have to worry about workforce †¢ However, staff may demand higher salaries as they see many other opportunities opening up †¢ There is a high chance of staff turnover. Inflation rate Inflation occurs when there is a general rise in the price of goods in the whole economy The inflation rate in Kenya was recorded at 3.25 percent in November of 2012. Inflation Rate in Kenya is reported by the Kenya National Bureau of Statistics. Historically, from 2005 until 2012, Kenya Inflation Rate averaged 12.5 Percent reaching an all-time high of 31.5 Percent in May of 2008 and a record low of 3.2 Percent in October of 2010. In Kenya, the inflation rate measures a broad rise or fall in prices that consumers pay for a standard basket of goods. This means that: †¢ the capital Pepsi uses for buying raw materials is reducing due to a fall in prices †¢ Staff will no longer be too concerned about their real value of their income. †¢ Consumers will now be able to afford better established labels like Pepsi. †¢ However, because of the general decrease in prices, Pepsi may not be able to justify any price increase. The inflation rate in India was recorded at 7.45 percent in October of 2012. Inflation Rate in India is reported by the Ministry of Statistics and Program Implementation. Historically, from 1969 until 2012, India Inflation Rate averaged 7.8 Percent reaching an all-time high of 34.7 Percent in September of 1974 and a record low of -11.3 Percent in May of 1976. In India, the inflation rate measures a broad rise or fall in prices that consumers pay for a standard basket of goods inflation rate in India is high this means that: †¢ Staff will become concerned about their real income high wage demands are likely and there could be an increase in industrial disputes. †¢ Consumers are likely to become more prices sensitive and look for bargains rather than big names causing revenue to decrease. †¢ The living standard will drop, therefore PepsiCo will have to reduce prices or risk losing their customers. †¢ However, consumers will make purchases faster fearing that prices will rise even more. Interest Rate The benchmark interest rate in India was last recorded at 8 percent. Interest Rate in India is reported by the Reserve Bank of India. Historically, from 2000 until 2012, India Interest Rate averaged 6.5 Percent reaching an all-time high of 14.5 Percent in August of 2000 and a record low of 4.3 Percent in April of 2009. This will affect pepsi in the following ways: †¢ Pepsi will be unable to borrow and therefore will have to cut down on cost thus producing less †¢ Pepsi will be unable to expand if they are not willing to pay 8%. †¢ However, if pepsi feels like the 8% is within their budget then they would probably be safe to borrow seing as the rates are stable. The benchmark interest rate in Kenya was last recorded at 11 percent. Interest Rate in Kenya is reported by the Central Bank of Kenya. Historically, from 1991 until 2012, Kenya Interest Rate averaged 15.1 Percent reaching an all-time high of 84.7 Percent in July of 1993 and a record low of 0.8 Percent in September of 2003. In Kenya, interest rates decisions are taken by The Monetary Policy Committee (MPC) of the Central Bank of Kenya. This will affect pepsi in the following ways: †¢ It will cause a fall in production. †¢ It will cause a faal in profits due to controlled spending. †¢ However interest rates are likely to fall as we can see from the gragh above. Comparison of the economy in both India and Kenya both the Kenyan and indian economy are recovering from an economic crunch. If you compare the inflation rates of Kenya and india with their respective interest rates they correspond. This is because when inflation is high, the government needs to control spending and to do this, they need to increase interest inorder to encourage spending

Monday, January 20, 2020

Gene Therapy Essay -- Genetics Science Papers

Gene Therapy I. Introduction With the human genome project now completed, identifying our DNA, the next step forward is being taken to analyze this information and apply it in a helpful context. As we discover which genes affect and trigger the different traits humans possess, new questions result pertaining to potential problems in our DNA as well as genetic enhancement opportunities. In theory, once a problem is pinpointed within a person’s DNA, there exists a possibility for correcting this defect. Gene therapy is a technique used for correcting defective genes responsible for disease development. This relatively new idea sparks much controversy when societal implications are examined. Bill Joy, chief scientist and co-founder of Sun Microsystems, comments that â€Å"we can easily imagine an arms race developing over GNR [genetics, nanotechnology, and robotics] technologies, as it did with the NBC [nuclear, chemical, and biological] technologies in the 20th century†¦.This time†¦we are n't in a war †¦we are driven, instead, by our habits, our desires, our economic system, and our competitive need to know (Joy, 2000)." This paper provides an in depth look at gene therapy including a description as well as an examination of gene therapy as it affects societal issues. Faced with different applications for the recent knowledge gained in gene therapy, ethical considerations must be analyzed so that society can move forward with caution. II. Gene Therapy Review Gene therapy, with its first clinical trial in 1990, is a relatively new field that leaves much open to be explored. The idea of gene therapy focuses on locating the defective gene and treating it so that the fixed gene functions correctly by producing prot... ...e Without Wisdom: Human Genetic Engineering without Religious Insight. Christian Bioethics, 8, (2), pp147-63. â€Å"Gene Therapy†. (October 2004). Human Genome Project Information. http://www.ornl.gov/sci/techresources/Human_Genome/medicine/genetherapy.shtml#status. Joy, Bill. (April 2000). Why the Future Doesn’t Need Us. Wired, 8, (4). Silva, Fred G. (September 2002). Ethics of the New Biology and Genetic Medicine (Molecular Ethics). Pathology International, 52, (9), pp555-62. Thompson, Richard E. (May 2003). Does Patenting Genes Change the Meaning of Life? Physician Executive, 29, (3), pp40-43. Williams, D. (December 2002). Public Confidence in Medical Technology. Medical Device Technology, 13, (10), pp11-3. Wright, Richard T. (2003). Biology through the Eyes of Faith. New York : HarperCollins Publishers, Inc. Gene Therapy Essay -- Genetics Science Papers Gene Therapy I. Introduction With the human genome project now completed, identifying our DNA, the next step forward is being taken to analyze this information and apply it in a helpful context. As we discover which genes affect and trigger the different traits humans possess, new questions result pertaining to potential problems in our DNA as well as genetic enhancement opportunities. In theory, once a problem is pinpointed within a person’s DNA, there exists a possibility for correcting this defect. Gene therapy is a technique used for correcting defective genes responsible for disease development. This relatively new idea sparks much controversy when societal implications are examined. Bill Joy, chief scientist and co-founder of Sun Microsystems, comments that â€Å"we can easily imagine an arms race developing over GNR [genetics, nanotechnology, and robotics] technologies, as it did with the NBC [nuclear, chemical, and biological] technologies in the 20th century†¦.This time†¦we are n't in a war †¦we are driven, instead, by our habits, our desires, our economic system, and our competitive need to know (Joy, 2000)." This paper provides an in depth look at gene therapy including a description as well as an examination of gene therapy as it affects societal issues. Faced with different applications for the recent knowledge gained in gene therapy, ethical considerations must be analyzed so that society can move forward with caution. II. Gene Therapy Review Gene therapy, with its first clinical trial in 1990, is a relatively new field that leaves much open to be explored. The idea of gene therapy focuses on locating the defective gene and treating it so that the fixed gene functions correctly by producing prot... ...e Without Wisdom: Human Genetic Engineering without Religious Insight. Christian Bioethics, 8, (2), pp147-63. â€Å"Gene Therapy†. (October 2004). Human Genome Project Information. http://www.ornl.gov/sci/techresources/Human_Genome/medicine/genetherapy.shtml#status. Joy, Bill. (April 2000). Why the Future Doesn’t Need Us. Wired, 8, (4). Silva, Fred G. (September 2002). Ethics of the New Biology and Genetic Medicine (Molecular Ethics). Pathology International, 52, (9), pp555-62. Thompson, Richard E. (May 2003). Does Patenting Genes Change the Meaning of Life? Physician Executive, 29, (3), pp40-43. Williams, D. (December 2002). Public Confidence in Medical Technology. Medical Device Technology, 13, (10), pp11-3. Wright, Richard T. (2003). Biology through the Eyes of Faith. New York : HarperCollins Publishers, Inc.

Sunday, January 12, 2020

Why Has the Power of the Federal Government Expanded

Kenneth A. Cherisol AMH 2020 Prof. John Fitzgerald Nov 17, 2010 But WHY? Why has the power of the federal government expanded so significantly? Was this shift in power from state governments to the federal government necessary? Government power took a huge shifted from state government to federal government during and after the civil war. Although President Franklin D Roosevelt’s new deal is often considered the pivotal point that caused this shift, the major event attributing to this shift in power was the civil war. The first event that led to a growth in federal power was the ratification of the Constitution in 1789.Although the constitution is to protect the right of individuals and limit the power of government it led to more government power so that it can accomplish its goals. Eventually the Civil war established the federal government’s power over the states. After the civil war the Federal government had to enforce its power over the states to control issues su ch segregation, racism and regulating states powers over the rights of citizens. The government that was established to protect the rights of it citizens now had to look out for its economic welfare.Eventually this led the way for interest groups such as union veterans to tap into the federal treasury. The government now needed means to obtain funds for it limited treasury. Different commissions were developed to regulate aspects of the food industry, fuel, trade and eventually the entire economy. Some of these commissions include the FDA established in 1906, the Federal trade commission established in 1914 and the Federal Reserve establishes in 1913. Eventually in 1913 federal income tax was established providing a source of funds for the federal treasury.World War 1 led to future advancement of the Federal government’s power even further. The federal government now regulated waterway shipping, railways were nationalized, and the United States food administration now regulat ed all aspects of the food industry from agriculture, distribution and sales. During the 1920’s US agriculture suffered because the worldwide market for farm products was competitive. This led to the federal government passing tariffs of farm imports and in 1922 the Capper-Volstead act exempted agricultural cooperatives from antitrust laws.Another act, the Agricultural Credits act of 1923, made it easier for farmer to receive loans from the Federal Farm Board which was established by the Agricultural Marketing Act of 1929. The federal Government also needed to regulate the power of businesses. The Federal Government began to limit the power of business by enforcing antitrust laws created by the Shermans act of 1890. Antitrust enforcement was another area in which Federal government increased in power. I believe the expansion of the Federal Government was necessary in every way to ensure the future of US.Before the civil war the states had most of the power dictating state law s and each was concerned with better its own states not looking at the nation as a whole. This led to issues such as the south having slaves and the north not allowing slavery. Eventually this led to the civil war. The federal government is necessary to regulate the powers of the states. Acts such as the civil rights act of 1964 led to equal treatment of individuals regardless of race or color. Even after the act the federal government had to enforce the laws on the south and rebuild the south’s state governments.The federal government’s power affects our daily lives from education to regulations on entertainment and safety. Due to recent economic issues states are allowing the federal government to dictate education policy in exchange for funding. Federal taxes affect our income and ensure funding for various government programs. Federal expansion is also necessary to maintain peace with other nations and ensure the safety of American lives through funding for our mil itary and regulating foreign affairs. I believe the growth in Federal Government is necessary and without it the US would not be as influential and powerful as it is today.

Saturday, January 4, 2020

The Delicate Topic of Authority - 1384 Words

Authority is one of the most critical topics today, now that it is the age where children are more liberated and the society is more open minded. It is budding to be the most delicate issue today. Today more and more people question their authorities and have been becoming more of a problem of many nations. Authority in this study is interpreted as a person with ability to influence or suggest for a separate response for a certain stimuli. This study is concerned with the association of judgment or decision making to authority; because people are more liberated we wondered if authorities can affect the decision made by particular persons under certain instructions. Max Weber, while conducting his works, identified three types of legitimate domination or authority one of which is Rational-legal authority, according to him it is that form of authority which depends for its legitimacy on formal rules and established laws of the state, which are usually written down and are often very co mplex. (Weber 1958, 4) Since our study will be conducted on students and our authorities being teacher and other students, most likely it falls into the rational-legal authority as a basis for the study. This study is conducted in order to raise awareness about the ever growing problems in our society with regards to authority and its subjects who chooses to defy it. As of today children around the globe are showing resistance from authority such as their parents and authorities from theShow MoreRelatedResearch Approach Vs. 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