Competing Against Low Cost Steel Imports

Competing Against Low Cost Steel Imports Nucor is the second largest steel producer in North America on total production capacity in the end of 2006, with 18 plants. With the year 2006 Nucor was the most profitable steel producer by having the capacity to produce 25 million tons of steel with revenues of $14.8 billion and net profits of $ 1.8 billion. In the late 1960s Nucor established the steel mini-mill industry and since that time, mini-mills have become broadly exist in the large incorporated steel companies out of most niche markets. Nucor in the late 1980s made a brave entry into the flat-rolled steel market, afield of big steel. Nucor follow low-cost leadership strategy, product development by using innovation and technologies, quality systems, strong relationship between employees and productivity, corporate culture and using focus diffrenation, in order to reduce and achieve low costs per ton produced. The market share of Nucor increased by 17% in both years 2005 and 2006. According to the four generic competitive strategies Nucor follow low-coast provider strategy as their strategic direction. They are determined to attain lower overall costs then rivals and tempting to a wide range of consumers. Nucor followed growth strategies which are new acquisitions, new plants construction, continued plant upgrades and cost reduction efforts, and joint ventures. Nucor internally has established a raw materials strategy to control directly and indirectly through global growth with joint ventures, the production of 6 to 7million tons of iron of high quality metals for consumption of its steel mills. Such acquisition is imperative to meet buyer demand for manufactured steel goods. Nucor has a wide array of products and each product must go through a different operations cycle. This is an implication to the efficiency of each unit. Nucor externally has the ability to deliver shipments anywhere in USA. This is a profitable competitive advantage that ensures quick and on-time delivery of products. Nucor ad opts successful marketing and sales strategies. In line with its goals of becoming a global player, it continues to build long-term relationships with contract customers who purchase value added products, 92% of the production of Nucors steel mills was sold to outside customers in 2005-2006. It shows how Nucor is maintaining long- term contracts, and maintaining profitable value-added products. Nucor is known for developing and commercializing new efficient product technologies for the steel manufacturing business. The same enables it to reduce its operating costs and compete effectively in the market. Considering Nucor infrastructure, centralization at the company in the early 2000s has supported the current success and supported the various units. Solid training and employee relation building contributes to the continuous growth. As for services and quality, Nucor focuses on fast delivery and increased customer integrated technologies. Quality control is considered important to ma intain the durability and exact specifications of the manufactured product. Considering political factors, variations amongst countries laws provides favorable and unfavorable circumstances for a large company to do business in that country. Nucor deals with tax policy in USA paying federal, state, and local taxes, affecting its bottom line. Nucor has to understand the taxes of other countries planned for contracts implementation. As for economic factors, exchange rate fluctuations and interest rate changes are considered by Nucor as bases for decisions on expansion, and competition. Markets are attractive for steel companys entrance when the currency is week, and interest rates low. No greater advancement has had more impact on the steel industry than the recent technological improvements. While many industries are outsourcing much of their manufacturing, Nucor has been able to undertake the opposite approach and expand in the domestic market. Technology increases efficiency of fac tories, decreases inventory, and enhances product quality. The efficient mini-mill is an example of this. Strategic Issue Given the internal and external factors, that steel situations in the world had been improved by 2005-2006. The prices were higher in the U.S by 50% in 2000 as well as Nucors Sales. However foreign steel companies, dumping in home domestic market and U.S market below market prices that leads to over capacity and more supply than demand. Inside US and Outside US market. The Demand increased by 6% should Nucor continue focusing on the U.S steel market or begin to expand into another foreign markets? Or should they have to deal with budding volume of low priced foreign imports in the US market and how to compete with foreign steel producers? Do they need to expand the capacity of the company steel-making and start building new plants, new acquisitions, and new joint ventures? External Environment External factors include those influences cut side the industry in the macroeconomic that should be considered in shaping the companys strategies in long-term direction are legislative factors, economic, socioeconomic, and technological factors. Political and Legislative Businesses are heavily regulated, from state to federal to international. These regulations challenge the ease of achieving profit margins. A business must deal with the local laws and regulations of another business when attempting to compete in a foreign territory. For Nucor Corporation, the growing international competition requires addressing and dealing with various types of laws, mainly taxation. Nucor deals heavily with the tax policy and regulations in the United States paying federal, state, and local taxes. Each imposes heavy effects on their bottom line. Taxes however do not always negatively impact a business. Many international steel companies were selling their products at below market cost to undercut domestic competition. Taxes imposed protect the domestic industry. The same is important when competition is high. Nucor is a large company that is subject to international trade agreements. It is financially essential for a company to understand the costs associated to all regulations and tariffs on import and export processes, especially that competition ad globalization are required to maintain profits in the future. Economic factors As Nucors strategy has always been to become a market leader, much of its growth comes from international markets, especially developing ones. Thus, it is always exposed to exchange rate fluctuations. Markets become attractive when their currency is weak. This was the situation of the steel industry during the economic downturn in 2001. When markets become attractive due to weak currency, the demand for steel would increase and consequently the supply to meet the increasing demand. To finance the large expenditures, loans are very common. As interest rates decrease, corporate loans increase to create an expansionary economy. The same will create positive effects on corporate spending of major steel buyers, and consequently suppliers. Hence, steel demand and supply would increase. Socioeconomic factor Steel industry operates on a business to business model. The same allows for greater efficiency and protects from the risk impact of negative social factors. These factors include consumer behavior, fashions, geographic location, consumer thoughts, ectA company like Nucor must understand the sub-cultures of each market segment where it exists, and concentrate on the most profitable. Nucor considers expansion through acquisition. This carries along the risk of mixing two distinct cultures. Nucor must be able to preserve and embrace new knowledge employees, skilled labor, and other valuable assets. Moreover, the existing individual cultures can be a source of risk, so assuring adequate safety environment should be a priority. Nucor differentiates itself by high wages, incentive based pay, and a flat organization. Each of these has a positive impact on the existing Nucor organizational structure. The existing challenge and risk would be to create equilibrium between preserving a positive culture, and an increased profit strategy of which lower wages is somehow a must. Nucor Corporation recognizes its role in protecting the environment. It gives attention to the environment of the communities in which it operates and recognizes its importance to the employees. Protecting the environment is critical to its operations and long-term success. To illustrate, Environmental compliance is a priority for Nucor management equal with all other business functions. Technological factors While many competitors within the steel industry are outsourcing many of their manufacturing due to increased technology, Nucor is able to take the opposite approach and expand in domestic market. Technology increases efficiency, decreases inventory, and improves the product quality. Nucor, for example was able through the new technology used to efficiently use the small factory production mini mill to increase its capacity utilization. The mini-mill simplifies the process when compared to the more tradition integrated mill. It cuts many corners in the production cycle and also uses larger percentage of scrap metal. This in return reduced the amount of pollution from making steel significantly by eliminating the several elements of the old blast furnace process. Technology also provides greater enhancement for engineering and sales. The products have detailed computerized models with test statistics, and efficiency attributes. The sales department is able to directly deal with customers through the internet. Transactions are seamless and process quickly. Technology has enhanced the steel industry processes but it has its draw backs that need to be considered. For example, computer failure, database errors, and any simple user error can affect the business. Having specialists and IT managers will have its positive impact on controlling these risks. Industry Analysis There have been two major factors influencing the steel industry- consolidation of global companies, and revolutionary technological changes among competitors affecting prices, production, and consumer satisfaction. National boundaries have melted to encompass an ever increasing world market. Since, the beginning of the 21st century, the industry has been hovering around 75% capacity utilization, a level too low for many companies, thus, forcing them to globally consolidate. Examples of these consolidations are the three European companies who merged to form the worlds largest steel producer and the two Japanese companies who did the same to form the second-largest steel producer. Driving Forces The defining characteristics of the industry are increasing globalization of the industry, and technological changes. As for globalization, it is a driving force as it will have an effect on the overall industry growth. When considered, globalization will pave the way for consolidation between companies allowing them to be strong players in the industry where their success or failure will have an impact on the overall industry growth. Technological changes can have great impact on the industry. When more improved technologies are used, production and prices will be affecting the industry growth. The global steel market grew by 8.2% in 2007 to reach a value of $529.7 billion. In 2012, the global steel market is forecast to have a value of $759.1 billion, an increase of 43.3% from 2007. Key Success Factors The Key success factors (or KSFs) are competitive factors most affecting every industry members ability to prosper. KSFs include; Necessary resources, competencies, and capabilities (organizational style) Competitive capabilities Expertise in a particular technology Scale economies or experience curve benefits Strong network of wholesale distributors, and suppliers Nucor was established in 1966 and continues to grow strongly according to a number of key success factors and strategic organizational strengths. The companys organizational style is remarkable and features a number of factors that contribute to Nucors success. First, the company employs a decentralized business style. In 1966, Iverson assumed the role of president to be decentralized manner has been used and been very successful. A decentralized business style distributes the administrative responsibilities or powers among several authorities rather than a large number (Decentralization). This style has permitted Nucor to empower their managers and employees. By Improving the level of empowerment allows each division manger control over day-to-day decisions and transactions that will increase profitability. Nucors decentralized business style also helps the Co. to be lean. Lean manufacturing incorporates the production of goods using less waste, less human effort, manufacturing, too ls, inventory, and less time. Equivalent to their lean business style, Nucor is continually seeking for improvement. Stable aim to decrease production cost is always a priority and ultimately helps to lower costs of steel to buyers. Moreover, a focus on dealing with employees helps in reducing employee turnover and increase productivity. Safety is an important consideration for Nucor and is consistently monitored and improved. Employee surveys are conducted every 3 years which helps to give an insight on employee attitudes and concerns. Management then compares the surveys across plants and divisions to control potential problems areas and increase employee satisfaction. Finally, Nucor focuses on creating strong relationships with outside parties. This enables it to establish long-term sustainability with these parties. Furthermore, structure and supply cost will often be decreased which allows for lower costs for buyers. Strong relationships established ensure long-term sustainability and lowered prices for Nucor. The booming business structure of Nucor along with the management styles implanted has allowed the Co. to become a leader in the industry. The Company has established a reputable brand and has created brand awareness both domestically and internationally. It currently has a significant market share of the U.S. market and is budding as a global leader in tough industry. Moreover, their increase in size has helped them increase production capacity. Last but not least, Nucor has a strong technological focus and is works at all times to boost manufacturing and production pace. Innovation also is always considered and helps the company remain a leader. Being the largest steel manufacturer, Nucor remains a profitable company in one of the most cyclical industries in the economy. Nucor enjoys this success for several reasons, employee relations, quality, productivity, and aggressive focus on innovation and technical excellence. Nucors strategy low cost providing, they know they are selling a commodity for which the competitive edge in the industry is lowering prices through innovation and productivity. Firms in other Industries Offering Substitute ProductsPorters five forces analysis Suppliers of Raw Materials, Parts, Components, or Other Resource Inputs Rivalry among competing Sellers Competitive pressures created by the jockeying of rival sellers for better market position and competitive advantage Buyers Potential New Entrants They five competitive forces affecting industries attractiveness are: Competitive rivalry: (High Threat) The global competition in the steel industry faces Nucor and the vast array of competitors that fill the industry. Intense competition among competitors in the domestic market of Nucor causes a cyclical effect within the industry. Each competitor strives to win bids of contracts, causing a stiff price war in the market. As price is the main factor for differentiation among competitors and it is the bases of the industry, the company with the lowest fixed costs will survive the longer, and be the most profitable. Nucors use of both base pay and incentive pay ensure output is relative to pay and, therefore, decreases its fixed costs. The business model differentiation is also primary means of competition. Nucor has a decentralized structure with control being at the factory level. This advantage allows for focused decision making, and efficient use of profits. Extremely high exit barriers are a major risk to competitive competition. During times of economic downturn or overproduction, inefficiencies are weeded out. The United States boasts one of the strongest protections for businesses with its bankruptcy laws to ensure they can make it through these tough times. Counter this though, the U.S. also has some of the toughest laws against closing inefficient plants. Extremely high exit barriers are a major risk to competitive competition. Competition from Substitutes: (Low to moderate Threat) This threat is considered low as there are few substitutes for the use of steel. From auto manufacturing, to structural supports, to fasteners, there are relatively few products available with the strength, durability, and cost efficiencies of steel. The largest alternative to steel would be use of another material. Plastics are on the top of the list, but have not found the same durability as steel. Wood may have aesthetic appeal but cannot combat with steels robustness. Alternatives increase market presence at times of economic downturn and times of increase in steel material cost. To hedge this threat many manufacturers maintain inventories of steel reserves. Large companies also trade steel futures to ensure stability of price and guaranteed supply for a future specified time. The goal is to maintain low costs and market share during times of economic fluctuation. Bargaining Power of Buyers: (High Threat) The buyers impose the greatest; they are the bases for price competition by influencing the demand. The ultimate goal of the buyer is to get the best quality product at the lowest price. The ultimate goal of the seller (Nucor) is to get most attainable profit for the least cost. Because the market is filled with numerous suppliers and taking into account the two different goals of suppliers and buyers, the steel industry is commonly a buyers market. Bargaining power of Suppliers: (High to moderate Threat) The supply of raw materials, steel shreds, iron ore, or recycled steel can have a great effect on the cost strategy. Most of the steel used for manufacturing in US is imported. Due to the difficulty in suppliers ability to constantly meet the demands of the companies such as Nucor, joint ventures between suppliers and manufacturers are established. The same ensures low costs for manufacturers. Acquisition of the supplier might also be undertaken by the manufacturer. Also, the power of unions labor and unionized labor, could affect the labor costs for steel produces in placing weak competitive force and on cost disadvantage vis-à  -vis firms with nonunion labor. The Threat of Entry: (Moderately Strong Threat) The main determinate for an entry into an industry is the costs associated. Barriers to entry have increased due to merging and globalization growing of many competitors. Economies of scale and capital requirements are the greatest barriers I the steel industry. Larger quantity orders of raw materials are usually discounted. Higher production volumes directly discount the associated costs. During times of strong growth, such as the 1960s-1980, economies of scale are very good. During stagnation or recession, these approaches often cause diseconomies due to under utilization of capacity. Product differentiation is also a major barrier to entry. Steel is not sold on its overall difference, but more commonly on price. Many manufacturers utilize the same technologies and process. Price wars are seen in minimization of fixed costs as stated earlier. Directly with this, there are few switching costs from one manufacturer to another. Little brand loyalty is recognized in an industry that does not appeal to consumer loyalty or brand image. Entrants must find a way to compete based on lower costs. Access to raw materials is additionally a barrier. Many times raw materials must be bought in large quantities (economies of scale). The cost disadvantages associated with small material purchases can be huge and directly increase overall manufacturing costs; this make competition challenging in a market where margins are already slim. Government policy is not a major threat to entry on the domestic level, but at the international level the barriers are enormous. Well established relationships by large steel manufactures with governments allow for easy creation of contracts in a foreign territory. The creation of these contacts takes time, executive work hours, and vast amounts of money. As most steel manufacturers must be globally competitive to maintain profits, government policy is threatening entry barrier. At first glance it may seem the mature steel industry would not be very attractive. This may be true to a new entry on a small scale, but with the advance of globalization the steel industry is again becoming very attractive. Industry Profile and Attractiveness The Industry position and competitive structure future for a low-cost steel producer such as Nucor is attractive due to the good shape of their financial situation to gain sales and market share however the industry market environment maybe un attractive to some rivals but for some other rivals it may indicate some opportunities. The demand for steel globally has been rising strongly in recent years, and this is likely to continue. The industry has become attractive for new entrants from the international market since these companies are not burdened by union contracts and since governments may provide special incentives in order to help them establish a customer base in steel, which can help in forming an important part of a nations economic infrastructure. Although the U.S is already dumped with outsider steel products, it is still considered to be a reliable and potential market for other global companies. As summary of the Nucor case gives many insights into the company and the industry. In general, the steel industry is a very strong industry to compete in successfully. The question here is the steel industry an attractive one? The answer would yes, if the entering company is already in the industry and well set up and highly regarded. Moreover, its very important that the company is in a position to acquire other companies and/or form joint ventures. Nucor currently has done an amazing job moving itself up from near bankruptcy to an industry leader. Major numbers of challenges have been met and overcome throughout the companys life. However, this does not mean that there will not be more major challenges for Nucor. Nucor is nowadays is facing growing competition from both domestic and international rivalries. Its critical that Nucor continues to grow and increase global market share. Current management must continue to specialize in Nucors core product and capitalize on a proven suc cessful organizational structure. Can Nucor continue to succeed as a global steel company into the future? This is the main concern. Nucor is capable of continuing its entrepreneurial spirit as it grows larger because its marketing and management techniques. Since Nucor has been an innovative and risk-taking company, their profits will continue to expand. Nucor has embodied techniques that have been profitable to the company. An example of these techniques is the fact that Nucor managers would set standards for quality and output for groups of 25 to 30 employees and reward them with weekly bonuses. By emphasizing quality and efficiency in employees and then rewarding them for it, Nucor only increases its own profits. Company Situation Nucor Situation Introduction Nucor deals with key specific issues in the steel industry including the fast growth of steel producers in the world reflecting as an increased capacity in steel production creating prices war, and the competition in an industry where technology usage has been a way for saving costs. Despite their specialization into steel, Nucor Corp. has become a benchmark for both the U.S. steel industry and U.S. industry in general. Nucor is one of the fastest growing and most efficient steel producers in the world. Despite the declining demand for steel, Nucors growth has been phenomenal, from pouring its first batch of steel in the 1960s to support in-house operations; the company has become one of the top five producers of steel in the U.S. Nucor has repeatedly achieved technological feats other steel producers thought impossible. Their hourly pay is among the lowest in the industry, yet they have the highest productivity per worker of any steel producer in the U.S. But can it continue to do so? Financial Analysis According to Nucor Corporation Financial Ratios data for 2005 2006 provided in Table 2 Profitability  [1]  : Profitability ratios are used to assess a businesss ability to generate earnings as compared to its expenses and other relevant costs incurred during a specific period of time. For most of these ratios, having a higher value relative to a competitors ratio or the same ratio from a previous period is indicative that the company is doing well. Gross profit margin FYE  [2]  12/06 increased by 14% reflecting an increase in sales for 2006. Liquidity ratios remained almost the same reflecting the continuous ability of the company to meet its obligations and invest further in the new technologies adoption strategy. Activity  [3]  : Are ratios that measure a firms ability to convert different accounts within their balance sheets into cash or sales Inventory turnover and total asset turnover were positive and closely in-line with past results. Nucor maintains the ability to draw class investors with its relatively strong financial performance, though down a bit from previous years. The increase in activity ratios is affected by the increase in sales FYE 12/06. Leverage  [4]  : Ratios used to calculate the financial leverage of a company to get an idea of the companys methods of financing or to measure its ability to meet financial obligations. There are several different ratios, but the main factors looked at include debt, equity, assets and interest expenses. Leverage ratios decreased by 1% FYE12/06 as compared to year 2005. The same reflects the ability of the company to meet its obligations and the reduction in reliance on leverage to meet its strategic plans. As globalization and acquisition is the focus, the leverage ratios are important. Debt has remained relatively low as compared to assets and equity, 23% and 44%respectively. Liquidity  [5]  : Are ratios used to determine a companys ability to pay off its short-terms debts obligations. Generally, the higher the value of the ratio, the larger the margin of safety that the company possesses to cover short-term debts. The current strategies may require short-term loans to finance acquisition. With these ratio levels, Nucor is in the position to shop for good interest rates. Total cash reserves for 2007 were roughly $1.4Billion, which will directly aid a globalization and expansionistic approach. As conclusion, at the end of year 2006 Nucor was in very good shape financially and the financial performance is strong for the 2004-2006. The date in table 1 shows how Nucor increased tons sold during the year 2000- 20006 with increasing in sales and market share of their products. SOWT Analysis In this part which is simply but powerful tool for sizing up a companys resource strengths and competitive efficiencies, its market opportunities, and the external threats to Nucor future well-being of Nucor Table 2. Nucors strengths Technology Innovation: Is one of Nucors key strengths due to the amount of resources they can save because of it. Nucor also has established plants with low pollution levels. The ability for Nucor to use this to its advantage allows them to be more competitive with the market by substantially lowering their production cost. It also allows them to be environmentally friendly, which is a huge worldwide social concern these days. Continuous Innovations allows Nucor to hold its technological edge on the competition. Nucor is always moving and always improving its business cycle through the use of continuing innovation. Nucor is an industry leader when it comes to innovation. Strong market position: Nucor Corporation has many different competencies that allow it to hold a strong position in the steel industry. These include its adopted new technologies, successful management structure, strong established market relations, and the long successful existence in the market. The company has marvelous industry position and positive financial results for the past over 40 years. Corporate Philosophy: One of Nucors strategic strengths is its philosophy of empowering its workers and reducing the inefficient layers that plagues corporate. Company structure is decentralized with minimal management layers. Cost control: Nucor focuses on cost control. To be competitive in a market with little product differentiation, price is the main competitive factor. One of Nucors core competencies is that its expertise in keeping costs low. The same is maintained by adopting technological innovation that helps increase production at lower costs. Nucors Weaknesses A weakness is something a firm lacks, does poorly, or a condition placing it at a disadvantage in the marketplace and these are;  [6]   Missing capabilities in key areas leading to dependence on a volatile market location: Nucor faces some significant weaknesses with its location. Nucor has plants, all of which are located within the US. The problem is that Nucor cannot effectively serve international markets as good as competitors having plants worldwide. The shipping of steel to overseas countries is extremely expensive. Nucor is not in a great market position. Customers can go some place closer to buy their steel essentially knocking off a large shipping cost. Nucor also does not give deals on quantities purchased. Nucors most significant weakness lies with its domestic market. With the US Market being its primary customer base, Nucor is not able to offset losses because of a diversified location worldwide. Nucor is currently in a Market where growth is declining significantly. Deficiencies in competitively important physical, organizational, or intangible assets through high expansion and technology costs: The expansion policy accompanied with dependency on scrap steel and energy prices and the vol

Pakistan Movement To Get A Separate Homeland Essay -- informative essay

Islam is the complete code of life; it covers all aspects of life. Hence, political management and political system are necessary elements of human life and Islam has best explained and endorsed its own theory of political system. Following are the essentials of Islam. 1. Sovereignty belongs to Allah. In Islam, the authority belongs to Allah Almighty who is the master of whole universe. His commands are superior to all other speeches. He is the real and the only ruler of the world. As the Quran States: â€Å"They ask: have we also got some authority? Say: all authority belongs to God alone†. (Al –Quran) Therefore, in Islamic political system, people must believe in superiority of Allah who sustains this universe and sends his representatives. 2. Islamic Shariah as Constitution. Muslim state has its perfectly written constitution, in which rights and duties of everyone are clearly mentioned. Islamic Shariah refers to rules and regulations have to lead their lives. In the Shariah, duties of state, citizen’s role, and their rights are commanded. It covers each and every aspect of life and that will last forever. As Allah Say: â€Å"This day We have perfected your religion and completed My favors†. (Al –Quran) 3. Form of Government. There are so many contemporary theories about form of government for instance, autocracy (rule and authority belongs of experts), democracy (rule by people, for the people). However, Islam prescribed the Theo democracy, which is the combination theocracy and democracy. Islam commanded that is rule of experts of shriah which are elected by citizen of the state 4. Decision through consultation: In Islamic political, khilafat is conducted by mutual consult... ...unter that situation, Sir Syed’s Aligarh movement was aimed at benefiting Muslim by directory then to get western education to be at all to par with Hindus and British. But, the philosophy of deoband was completely opposite to it, they restrict Muslim from getting western education. And in result, the deoband achieved limited sphere of influence. 3. Unclear vision: The mullahs of deoband were opposing the cooptation with British on one side, and while they were also apposed the Pakistan movement to get a separate homeland. So they had not a clear vision their movement. Though deoband movement was less popular than Aligarh Movement but, nevertheless, the importance to bring Muslim unity on the basis of Islam cannot be ignored. Their efforts and propose ware noble as they wanted to create social Justice and harmony for the Indian Muslim.

Legacy of Communist Leaders Essay -- Papers

Legacy of Communist Leaders The History of modern Russia (twentieth century) is the period of communist government. After the revolution in 1917 Russia became the first communist state, which survived until 1991. Seventy-four years of rapid changes left an enormous mark in the history of Russia. This period of history introduced us to the greatest communist leaders. History doesn't happen by itself. There must be Individuals who make it. And in our history those individuals are Lenin, Stalin, Khrushchev, Brezhnev, Gorbachev and Yeltsin. To understand how this period of history affected the present and then future we must look at each leader at a time to see what were his purposes and actions and make an opinion. Before 1917 Russia was an empire with tsars from Romanov dynasty. It was a powerful Empire with some weaknesses, which each empire has. Before the revolution in 1917 there was the First Russian Revolution in 1905 knows as the Bloody Sunday. There were three parties - Social-Democratic Labour Party (1898), Party Socialist-Revolutionaries and the Constitutional-Democratic Party. The Social-Democratic Labour Party split into two half: The Bolsheviks (Majority) led by Vladimir Lenin and The Mensheviks (Minority) led by Martov. Vladimir Lenin (born in 1840) began his political career already in University from which he was expelled as a radical troublemaker. In 1890 he went abroad and joined The Marxists - Plekhanov and Martov. He traveled a lot and had a chance to talk to well educated people. Abroad he wrote his books and after he returned in 1917 he started to realize his ideas. He was the leader of the October revolution... ... happen next. Beginning from Khrushchev's Era and Brezhnev's the country started to move away from the communism system. It happened very slowly but the fact that it started is obvious. The mentality of Soviet people will remain for some time. Our country will not accept individualities because they are afraid of them. And I think it is not only in Russia. It is everywhere. The Communist system stopped the natural development of our country. We are far away behind the European countries. The Ideology of communism is amazing but it cannot work on such huge territory as Russia. Utopia is not possible in our world and it is strange how the communist leaders could even think of realizing their dreams. Individuals rule world and you cannot admit it. You cannot force history. No matter what it will go its own way, direction.

Bloodlines Chapter Four

ABE HAD THE KIND OF APPEARANCE that could leave many people speechless, even if they knew nothing about him. Oblivious to the heat outside, the Moroi man was dressed in a full suit and tie. The suit was white, at least, but it still looked like it would be warm. His shirt and tie were purple, as was the rose tucked into his pocket. Gold glittered in his ears and at his throat. He was originally from Turkey and had more color to him than most Moroi but was still paler than humans like me and Keith. Abe's complexion actually reminded me of a tanned person who'd been sick for a while. â€Å"Hello,† I said stiffly. His smile split into a full grin. â€Å"So nice to see you again.† â€Å"Always a pleasure.† My lie sounded robotic, but hopefully it was better than sounding afraid. â€Å"No, no,† he said. â€Å"The pleasure's all mine.† â€Å"If you say so,† I said. This amused him further. Keith had frozen up again, so I strode over to the old Moroi man and extended my hand so that at least one of us would look like we had manners. â€Å"Are you Mr. Donahue? I'm Sydney Sage.† Clarence smiled and clasped my hand in his wrinkled one. I didn't flinch, even though the urge was there. Unlike most Moroi I'd met, he didn't conceal his fangs when he smiled, which almost made my facade crack. Another reminder that no matter how human they seemed at times, these were still vampires. â€Å"I am so pleased to meet you,† he said. â€Å"I've heard wonderful things about you.† â€Å"Oh?† I asked, arching an eyebrow and wondering who'd been talking about me. Clarence nodded emphatically. â€Å"You are welcome in my home. It's delightful to have so much company.† Introductions were made for everyone else. Eddie and Jill were a little reserved, but both friendly. Keith didn't shake any hands, but he at least stopped acting like a drooling fool. He took a chair when offered and put on an arrogant expression, which was probably supposed to look like confidence. I hoped he wouldn't embarrass us. â€Å"I'm sorry,† said Abe, leaning forward. His dark eyes glittered. â€Å"Did you say your name was Keith Darnell?† â€Å"Yes,† said Keith. He studied Abe curiously, no doubt recalling the Alchemists' conversation back in Salt Lake City. Even through the bravado Keith was attempting to put on, I could see a sliver of unease. Abe had that effect. â€Å"Why?† â€Å"No reason,† said Abe. His eyes flicked to me and then to Keith. â€Å"It just sounds familiar, that's all.† â€Å"My father's a very important man among the Alchemists,† said Keith loftily. He'd relaxed a little, probably thinking the stories about Abe were overrated. Fool. â€Å"You've undoubtedly heard of him.† â€Å"Undoubtedly,† said Abe. â€Å"I'm sure that's what it is.† He spoke so casually that no one would suspect he wasn't telling the truth. Only I knew the real reason Abe knew who Keith was, but I certainly didn't want that revealed. I also didn't want Abe dropping any more hints, which I suspected he was doing just to irk me. I tried to steer the subject away – and get some answers for myself. â€Å"I wasn't aware you were joining us, Mr. Mazur.† The sweetness in my voice matched his. â€Å"Please,† he said. â€Å"You know you can call me Abe. And I won't be staying, unfortunately. I simply came along to make sure this group arrived safely – and to meet Clarence in person.† â€Å"That's very nice of you,† I said dryly, sincerely doubting Abe's motives were as simple as that. If I'd learned anything, it was that things were never simple when Abe Mazur was involved. He was a puppet master of sorts. He not only wanted to observe things, he also wanted to control them. He smiled winningly. â€Å"Well, I always aim to help others in need.† â€Å"Yeah,† a new voice suddenly said. â€Å"That's exactly what comes to mind when I think of you, old man.† I hadn't thought anyone could shock me more than Abe, but I was wrong. â€Å"Rose?† The name came out as a question from my lips, even though there could be no doubt about who this newcomer was. There was only one Rose Hathaway, after all. â€Å"Hey, Sydney,† she said, giving me a small, crooked smile as she entered the room. Her flashing, dark eyes were friendly, but they were also assessing everything in the room, much as Eddie's gaze was. It was a guardian thing. Rose was about my height and dressed very casually in jeans and a red tank top. But, as always, there was something exotic and dangerous about her beauty that made her stand out from everyone else. She was like a tropical flower in this dark, stuffy room. One that could kill you. I'd never seen her mother, but it was easy to tell that some of her looks came from Abe's Turkish influence, like her long, dark brown hair. In the dim lighting, that hair looked nearly black. Her eyes rested on Keith, and she nodded politely. â€Å"Hey, other Alchemist.† Keith stared at her wide-eyed, but whether that was a reaction to us being further outnumbered or simply a response to Rose's extraordinary nature, I couldn't say. â€Å"I-I'm Keith,† he stammered at last. â€Å"Rose Hathaway,† she told him. His eyes bugged even more as he recognized the name. She strode across the room, toward Clarence, and I noted that half of her allure was simply in the way she dominated her surroundings. Her expression softened as she regarded the elderly man. â€Å"I checked the house's perimeter like you asked. It's about as safe as you can make it, though your back door's lock should probably be replaced.† â€Å"Are you sure?† asked Clarence in disbelief. â€Å"It's brand new.† â€Å"Maybe when this house was built,† came yet another new voice. Looking over to the doorway, I realized now that someone else had been with Rose when she arrived, but I'd been too startled by her to notice. Again, that was a Rose thing. She always drew the attention. â€Å"It's been rusted since we moved here.† This newcomer was a Moroi, which set me on edge again. That brought the count up to four Moroi and two dhampirs. I was trying very hard not to adopt Keith's attitude – especially since I already knew some of the people here – but it was hard to shake that overwhelming sense of Us and Them. Moroi aged like humans, and at a guess, I thought this new guy was close to my age, maybe Keith's at most. He had nice features, I supposed, with black curling hair and gray eyes. The smile he offered seemed sincere, though there was a slight sense of uneasiness in the way he stood. His gaze was fixed on Keith and me, intrigued, and I wondered if maybe he didn't spend a lot of time with humans. Most Moroi didn't, though they didn't share the same fears about our race as we did about theirs. But then, ours didn't use theirs as food. â€Å"I'm Lee Donahue,† he said, extending his hand. Once again, Keith didn't take it, but I did and introduced us. Lee looked back and forth between me and Keith, face full of wonder. â€Å"Alchemists, right? I've never met one of you. The tattoos you guys have are beautiful,† he said, eyeing the gold lily on my cheek. â€Å"I've heard about what they can do.† â€Å"Donahue?† asked Keith. He glanced between Lee and Clarence. â€Å"Are you related?† Lee gave Clarence an indulgent look. â€Å"Father and son.† Keith frowned. â€Å"But you don't live here, do you?† I was surprised that this, of all things, would draw him out. Maybe he didn't like the idea that his intel was faulty. He was Palm Springs' Alchemist, after all, and he'd believed Clarence was the only Moroi in the area. â€Å"Not regularly, no,† said Lee. â€Å"I go to college in LA, but my schedule's just part-time this semester. So, I want to try to spend more time with Dad.† Abe glanced at Rose. â€Å"You see that?† he said. â€Å"Now that's devotion.† She rolled her eyes at him. Keith looked like he had more questions about this, but Clarence's mind was still back in the conversation. â€Å"I could've sworn I had that lock replaced.† â€Å"Well, I can replace it soon for you if you want,† said Lee. â€Å"Can't be that hard.† â€Å"I think it's fine.† Clarence rose unsteadily to his feet. â€Å"I'm going to take a look.† Lee hurried to his side and shot us an apologetic look. â€Å"Does it have to be right now?† When it appeared that it did, Lee said, â€Å"I'll go with you.† I got the impression that Clarence frequently followed his whims, and Lee was used to it. I used the Donahues' absence to get some answers I'd been dying to know. I turned to Jill. â€Å"You didn't have any problems getting here, did you? No more, um, incidents?† â€Å"We ran into a couple dissidents before we left Court,† said Rose, a dangerous note in her voice. â€Å"Nothing we couldn't handle. The rest was uneventful.† â€Å"And it's going to stay that way,† said Eddie matter-of-factly. He crossed his arms over his chest. â€Å"At least if I have anything to do with it.† I glanced between them, puzzled. â€Å"I was told there'd be a dhampir along†¦ did they decide to send two?† â€Å"Rose invited herself along,† said Abe. â€Å"Just to make sure the rest of us didn't miss anything. Eddie's the one who will be joining you at Amberwood.† Rose scowled. â€Å"I should be the one staying. I should be Jill's roommate. No offense, Sydney. We need you for the paperwork, but I'm the one who's gotta kick anyone's ass who gives Jill trouble.† I certainly wasn't going to argue against that. â€Å"No,† said Jill, with surprising intensity. She'd been quiet and hesitant the last time I'd seen her, but her eyes grew fierce at the thought of being a burden to Rose. â€Å"You need to stay with Lissa and keep her safe. I've got Eddie, and besides, no one even knows I'm here. Nothing else is going to happen.† The look in Rose's eyes said she was skeptical. I also suspected she didn't truly believe anyone could protect either Vasilisa or Jill as well as she could. That was saying something, considering the young queen was surrounded in bodyguards. But even Rose couldn't be everywhere at once, and she must have had to choose. Her words made me turn my attention back to Jill. â€Å"What did happen?† I asked. â€Å"Were you hurt? We heard stories about an attack but no confirmation.† There was a heavy pause in the room. Everyone except Keith and me seemed distinctly uncomfortable. Well, we were uncomfortable – but for other reasons. â€Å"I'm fine,† said Jill at last, after a sharp look from Rose. â€Å"There was an attack, yeah, but none of us were hurt. I mean, not seriously. We were in the middle of a royal dinner when we were attacked by Moroi – like, Moroi assassins. They made it look like they were going for Lis – for the queen, but instead came for me.† She hesitated and dropped her eyes, letting her long, curly brown hair fall forward. â€Å"I was saved, though, and the guardians rounded them up.† There was a nervous energy to Jill that I remembered from before. It was cute and made her seem very much like the shy teenager she was. â€Å"But we don't think they're all gone, which is why we have to stay away from Court,† explained Eddie. Even as he directed his words to Keith and me, he radiated a protectiveness toward Jill, daring anyone to challenge the girl he was in charge of keeping safe. â€Å"And we don't know where the traitors in our own ranks are. So, until then, here we all are.† â€Å"Hopefully not for long,† said Keith. I gave him a warning look, and he seemed to realize his comment could be perceived as rude. â€Å"I mean, this place can't be all that fun for you guys, with the sun and everything.† â€Å"It's safe,† said Eddie. â€Å"That's what counts.† Clarence and Lee returned, and there was no more mention of Jill's background or the attack. As far as father and son knew, Jill, Eddie, and Adrian had simply fallen out of favor with important royal Moroi and were in exile here. The two Moroi men didn't know who Jill really was and believed that the Alchemists were helping her due to Abe's influence. It was a web of lies but a necessary one. Even if Clarence was in self-imposed exile, we couldn't risk him (or Lee now) accidentally letting outsiders know the queen's sister was holed up here. Eddie glanced over at the older Moroi. â€Å"You said you've never heard of any Strigoi being around here, right?† Clarence's eyes went unfocused for a moment as his thoughts turned inward. â€Å"No†¦ but there are worse things than Strigoi†¦Ã¢â‚¬  Lee groaned. â€Å"Dad, please. Not that.† Rose and Eddie were on their feet in an instant, and it was a wonder they didn't pull out weapons. â€Å"What are you talking about?† demanded Rose. â€Å"What other dangers are there?† asked Eddie, his voice like steel. Lee was actually blushing. â€Å"Nothing†¦ please. It's a delusion of his, that's all.† ‘†Delusion?'† asked Clarence, narrowing his eyes at his son. â€Å"Was your cousin's death a delusion? Is the fact that those high-ups at Court let Tamara go unavenged a delusion?† My mind spun back to a conversation I'd had with Keith in the car. I gave Clarence what I hoped was a reassuring look. â€Å"Tamara was your niece, right? What happened to her, sir?† â€Å"She was killed,† he said. There was a dramatic pause. â€Å"By vampire hunters.† â€Å"I'm sorry, by what?† I asked, certain I'd misheard. â€Å"Vampire hunters,† repeated Clarence. Everyone in the room looked as surprised as I felt, which was a small relief. Even some of Rose and Eddie's fierceness wavered. â€Å"Oh, you won't find that anywhere – not even in your records. We were living in Los Angeles when they got her. I reported it to the guardians, demanded they hunt the culprits down. Do you know what they said?† He peered at each person in turn. â€Å"Do you?† â€Å"No,† said Jill meekly. â€Å"What did they say?† Lee sighed and looked miserable. Clarence snorted. â€Å"They said there was no such thing. That there was no evidence to support my claim. They ruled it a Strigoi killing and said there was nothing anyone could do, that I should be grateful she wasn't turned.† I looked at Keith, who again seemed startled by this story. He apparently didn't know Clarence as well as he'd claimed. Keith had known the old man had a hang-up involving his niece, but not the extent of it. Keith gave me a small shrug that seemed to say, See? What did I tell you? Crazy. â€Å"The guardians are very thorough,† said Eddie. His tone and words were both clearly chosen with care, striving not to offend. He sat back down next to Jill. â€Å"I'm sure they had their reasons.† â€Å"Reasons?† asked Clarence. â€Å"If you consider denial and living a delusional life reasons, then I suppose so. They just don't want to accept that vampire hunters are out there. But tell me this. If my Tamara was killed by Strigoi, why did they cut her throat? It was cut cleanly with a blade.† He made a slashing motion under his chin. Jill flinched and cowered into her chair. Rose, Eddie, and Abe also looked taken aback, which surprised me because I didn't think anything would make that group squeamish. â€Å"Why not use fangs? Makes it easier to drink. I pointed that out to the guardians, and they said that since about half of her blood had been drunk, it was obviously a Strigoi. But I say a vampire hunter did it and made it look like they took her blood. Strigoi would have no reason to use a knife.† Rose started to speak, paused, and then began again. â€Å"It is strange,† she said calmly. I had a feeling she'd probably been about to blurt out how ridiculous this conspiracy theory was, but had thought better of it. â€Å"But I'm sure there's another explanation, Mr. Donahue.† I wondered if mentioning that the Alchemists had no records of vampire hunters – not in several centuries, at least – would be helpful or not. Keith suddenly took the conversation in an unexpected direction. He met Clarence's gaze levelly. â€Å"It might seem strange for Strigoi, but they do all sorts of vicious things for no reason. I know from personal experience.† My stomach sank. Oh no. All eyes turned to Keith. â€Å"Oh?† asked Abe, smoothing his black goatee. â€Å"What happened?† Keith pointed to his glass eye. â€Å"I was attacked by Strigoi earlier this year. They beat me up and ripped out my eye. Then they left me.† Eddie frowned. â€Å"Without drinking or killing? That is really weird. That doesn't sound like normal Strigoi behavior.† â€Å"I'm not sure you can really expect Strigoi to do anything ‘normal,'† pointed out Abe. I gritted my teeth, wishing he wouldn't engage Keith in this. Please don't ask about the eye, I thought. Let it go. That was too much to expect, of course, because Abe's next question was, â€Å"They only took the one eye? They didn't try for both?† â€Å"Excuse me.† I rose before Keith could answer. I couldn't sit through this conversation and listen to Abe bait Keith, simply for the fun of tormenting me. I needed to escape. â€Å"I†¦ I don't feel well. I'm going to get some air.† â€Å"Of course, of course,† said Clarence, looking as though he wanted to rise as well. â€Å"Should I have my housekeeper get you some water? I can ring the bell – â€Å" â€Å"No, no,† I said, moving toward the door. â€Å"I just†¦ I just need a minute.† I hurried out and heard Abe saying, â€Å"Such delicate sensibilities. You'd think she wouldn't be so squeamish, considering her profession. But you, young man, seem like you can handle talking about blood†¦Ã¢â‚¬  Abe's ego-stroking worked, and Keith launched into the one story I most definitely didn't want to hear. I went back down the dark hallway and emerged outside. The fresh air was welcome, even if it was more than twenty degrees warmer than what I'd come from. I took a deep, steadying breath, forcing myself to stay calm. Everything was going to be okay. Abe would be leaving soon. Keith would return to his own apartment. I would go back to Amberwood with Jill and Eddie, who really didn't seem like bad companions, considering who I could have ended up with. With no real destination in mind, I decided to walk around and scope out Clarence's home – more like an estate, really. I picked a side of the house at random and walked around, admiring the detailed sculpting of the house's exterior. Even if it was hopelessly out of place in the southern California landscape, it was still impressive. I had always loved studying architecture – a subject my father thought was pointless – and was impressed by my surroundings. Glancing around, I noted that the grounds didn't match the rest of what we'd driven through to get here. A lot of the land in this region had gone brown from summer and lack of rain, but Clarence had clearly spent a fortune to keep his sprawling yard lush and green. Non-native trees – beautiful and full of flowers – were artfully arranged to make walking paths and courtyards. After several minutes of my nature stroll, I turned around and headed back toward the front of the house. I came to a stop when I heard someone. â€Å"Where are you?† a voice asked. Abe. Great. He was looking for me. â€Å"Over here,† I just barely heard Adrian say. His voice came from the far side of the house, opposite the side I was on. I heard someone walk across the gravel driveway, the footsteps coming to a halt when they reached what I gauged to be the back door where Abe stood. I bit my lip and stayed where I was, concealed by the house. I was almost afraid to breathe. With their hearing, Moroi could pick up the tiniest detail. â€Å"Were you ever coming back?† asked Abe, amused. â€Å"Didn't see the point,† was Adrian's laconic response. â€Å"The point is politeness. You could have made an effort to meet the Alchemists.† â€Å"They don't want to meet me. Especially the guy.† There was concealed laughter in Adrian's voice. â€Å"You should have seen his face when I ran into him at the door. I wish I'd had a cape on. The girl's at least got some nerve.† â€Å"Nevertheless, they play a crucial role in your stay here – and Jill's. You know how important it is that she remain safe.† â€Å"Yeah, I get that. And I get why she's here. What I don't get is why I'm here.† â€Å"Don't you?† asked Abe. â€Å"I'd assume it's obvious to both Jill and you. You have to stay near her.† There was a pause. â€Å"That's what everyone says†¦ but I'm still not sure it's necessary. I don't think she needs me close by, no matter what Rose and Lissa claim.† â€Å"You have something better to do?† â€Å"That's not the point.† Adrian sounded annoyed, and I was glad that I wasn't the only one Abe had that effect on. â€Å"That's exactly the point,† Abe said. â€Å"You were wasting away at Court, drowning in your own self-pity – among other things. Here, you have a chance to be useful.† â€Å"To you.† â€Å"To yourself as well. This is an opportunity for you to make something of your life.† â€Å"Except you won't tell me what it is I'm supposed to do!† said Adrian irritably. â€Å"Aside from Jill, what is this great task you have for me?† â€Å"Listen. Listen and watch.† I could perfectly picture Abe stroking his chin in that mastermind way of his again as he spoke. â€Å"Watch everyone – Clarence, Lee, the Alchemists, Jill and Eddie. Pay attention to every word, every detail, and report it to me later. It may all be useful.† â€Å"I don't know that that really clears things up.† â€Å"You have potential, Adrian. Too much potential to waste. I'm very sorry for what happened with Rose, but you have to move on. Maybe things don't make sense now, but they will later. Trust me.† I almost felt bad for Adrian. Abe had once told me to trust him too, and look how things had turned out. I waited until the two Moroi returned inside and then followed a minute later. In the living room, Keith was still wearing his cocky attitude but looked relieved to have me back. We discussed more details and worked out a schedule for feedings, one I was in charge of maintaining since I'd have to drive Jill (and Eddie, since he didn't want to let her out of his sight) back and forth to Clarence's. â€Å"How are you going to get to feedings?† I asked Adrian. After hearing his conversation with Abe, I was now more curious than ever about his role here. Adrian was standing against the wall, on the opposite side of the room. His arms were crossed defensively, and there was a rigidness to his posture that conflicted with the lazy smile he wore. I couldn't be sure, but it looked as though he was purposely positioning himself as far from Rose as possible. â€Å"By walking down the hall.† Seeing my puzzled look, Clarence explained, â€Å"Adrian will be staying here with me. It will be nice to have someone else in these old walls.† â€Å"Oh,† I said. To myself, I muttered, â€Å"How very Secret Garden.† â€Å"Hmm?† asked Adrian, tilting his head toward me. I flinched. Their hearing was good. â€Å"Nothing. I was just thinking of a book I read.† â€Å"Oh,† said Adrian dismissively, glancing away. The way he said the word seemed to be a condemnation of books everywhere. â€Å"Don't forget me,† said Lee, grinning at his father. â€Å"I told you I'll be around more.† â€Å"Maybe young Adrian here will keep you out of trouble, then,† declared Clarence. No one said anything to that, but I saw Adrian's friends exchange a few amused glances. Keith didn't look nearly as freaked out as he had when we'd arrived, but there was a new air of impatience and irritability in him that I didn't quite understand. â€Å"Well,† he said, after clearing his throat. â€Å"I need to get home and take care of some business. And since you're my ride, Sydney†¦Ã¢â‚¬  He left the words hanging but looked at me meaningfully. From what I'd learned, I was more convinced than ever that Palm Springs was the least active vampire area anywhere. I couldn't honestly figure out what â€Å"business† Keith would have to take care of, but we had to leave here sooner or later. Eddie and Jill went to gather their luggage, and Rose used the opportunity to pull me aside. â€Å"How have you been?† she asked in a low voice. Her smile was genuine. â€Å"I've been worried about you, ever since†¦ well, you know. No one would tell me what happened to you.† The last time I'd seen her, I'd been held prisoner in a hotel by guardians while the Moroi tried to figure out how big my role had been in Rose's escape. â€Å"I was in a little trouble at first,† I said. â€Å"But it's past.† What was a small lie between friends? Rose was so strong that I couldn't stand the thought of looking weak in front of her. I didn't want her to know that I still lived in fear of the Alchemists, forced to do whatever it took to get back in their good graces. â€Å"I'm glad,† she said. â€Å"They told me originally it was your sister that was going to be here.† Those words reminded me again how Zoe could replace me at any moment. â€Å"It was a mix-up.† Rose nodded. â€Å"Well, I feel a little better with you here, but it's still hard†¦ I still feel like I should protect Jill. But I need to protect Lissa too. They think Jill's the easier target, but they're still going after Lissa.† The inner turmoil shone in her dark eyes, and I felt a pang of pity. This was what I'd had trouble explaining to the other Alchemists, how dhampirs and vampires could seem so human at times. â€Å"It's been crazy, you know. Ever since Lissa took the throne? I thought I'd finally get to relax with Dimitri.† Her smile broadened. â€Å"I should've known nothing's ever simple with us. We've spent all our time looking out for Lissa and Jill.† â€Å"Jill will be okay. As long as the dissidents don't know she's here, it should all be easy. Boring, even.† She was still smiling, but her smile had dimmed a little. â€Å"I hope so. If you only knew what had happened†¦Ã¢â‚¬  Her expression changed as some memory seized her. I started to insist she tell me what had happened, but she shifted the subject before I could. â€Å"We're working on changing the law – the one that says Lissa needs one family member in order to stay queen. Once that's done, both she and Jill will be out of danger. But that just means those who want to take out Jill are more insane than ever, because they know the clock's ticking.† â€Å"How long?† I asked. â€Å"How long will it take to change the law?† â€Å"I don't know. A few months, maybe? Legal stuff†¦ well, it's not my thing. Not the details of it, at least.† She grimaced briefly and then became battle tough again. She tossed her hair over one shoulder. â€Å"Crazy people who want to hurt my friends? That is my thing, and believe me, I know how to deal with it.† â€Å"I remember,† I said. It was weird. I thought of Rose as one of the strongest people I knew, yet it seemed as though she needed my assurance. â€Å"Look, you go do what you do, and I'll do what I do. I'll make sure Jill blends in. You guys got her out without anyone knowing. She's off the grid now.† â€Å"I hope so,† Rose repeated, voice grim. â€Å"Because if she's not, your little group here doesn't stand a chance against those crazy rebels.†

Medical Paternalism or Patient Autonomy

Medical Paternalism or Patient Autonomy At issue in the controversy over medical paternalism is the problem of patient autonomy. Medical paternalism can be defined as interfering with a patient’s freedom for his or her own well-being; patient autonomy means being able to act and make a decision intentionally, with understanding, and without controlling influences (Munson, 38 & 39). The principle of informed consent has come to be essential to any philosophical analysis of the tension between medical paternalism and patient autonomy in healthcare decision-making.However, despite the obligatory duties physicians have to their patients, patient involvement and informed consent should be valued in certain medical cases. Consider, for example, the case of Monica, a 49-year-old woman who was admitted to the hospital for acute respiratory insufficiency. As a heavy smoker, she had been experiencing dyspnea. Upon examination it appeared she had several abnormalities in the chest. Follo wing this she became cyanotic and nearly lost all consciousness.Furthermore, a bronchoscopy revealed a large, tumor-like mass in her trachea. Upon further examination it was determined by a multidisciplinary treatment team that Monica was so advanced in the tumor, removing it would not be possible, either by surgery or laser. In addition, chemotherapy and radiation therapy would not have helped and implanting a stent would have been difficult. Monica had at most three more months to live.With such factors taken into consideration, the team devised four possible alternatives: remove life-sustaining measures, continue mechanical ventilation and heavy sedation without treating any complications, implant a stent without Monica’s consent, or wake Monica and inform her on the diagnosis and possible alternatives while giving her the final choice. However, the team does not believe that Monica will have the full autonomy to make a rational decision on her own.Furthermore, the team wo rry that reducing sedation while Monica is being intubated will induce tremendous physical pain. The question therefore remains whether they should wake her and inform her diagnosis and prognosis and allow her to make the decision or make a medical paternalistic decision on her behalf. Because each possible alternative presented in this case have a similar unfortunate end result, it appears that the medical ethics issue at most concern is the failure to respect the patient’s autonomy.The principle of autonomy clearly dictates that Monica should have the opportunity to decide about her future. There are limits to imposing suffering on patients in order to grant them autonomy in decision-making, but only patients themselves can know exactly what those limits are. Therefore the caregivers must ask if Monica would prefer to be awakened from sedation at all. If so they must then consider whether she would want to participate in the difficult decision about her treatment options.Bu t despite these considerations, Monica has a right to be informed to a degree that she herself decides her medical fate. Therefore, the team should wake her. The harm done to her by waking her, however, should be kept to a minimum. She should know her diagnosis and prognosis, and that she can at any time delegate the decision-making power to another person and receive sedating medication. The question for Monica's caregivers, then, is whether autonomy becomes overvalued when it conflicts with other values.When the possibility was discussed of waking Monica so that she could decide what to do next, the multidisciplinary treatment team worried that she would not be in any position to make an autonomous decision on any possible issue when faced with physical suffering and a horrible prognosis, Consider, however, Kant’s Metaphysical Principles of Virtue. In this article Kant states that everyone is worthy in making his or her own decisions as human beings (Korsgaard). Therefore, Kant would argue that Monica’s physicians are obligated to let her make her own treatment decision.He would even go far enough to say that the caregivers are in no position to judge her level of competence. Accordingly, Monica's willingness to make a decision will depend on her individual level of pain and ability to learn that she is near death; it will not depend on the physicians’ judgments. Of course, not respecting Monica's autonomy would represent a decision that could be characterized as paternalism. Oftentimes, the word paternalism is associated with physicians telling patients what is good for them, without regard to the patient’s own needs and interests.In the larger sense, however, the relationship between physicians and patients is a paternalistic, beneficent relationship: the physicians are expected to do what is medically best for the patient, according to Dworkin (Munson, 60). According to the principle of beneficence, physicians have a responsibi lity to act in ways that promote the well-being of their patients (Munson, 892). Monica faces so short a life expectancy, and the quality of that life can be presumed to be so miserable, that the caregivers may ask whether waking her just for the purpose of letting her choose among her horrible options will in fact cause more harm than good.So when deciding about Monica's participation in the treatment decision, the caregivers are right to be concerned about whether she will truly be competent when woken up. But if the underlying concern is competency, we can make the case that she is more than capable of making a treatment decision: since there is no â€Å"best† alternative among the treatment possibilities, Monica will not be in a position of asking the caregivers to do something that will inflict harm upon herself, and thus will not have to â€Å"prove† her competency on the highest standards.Therefore, paternalism and beneficence from this perspective is essentiall y irrelevant overall. The caregivers are not at a position to provide what is medically best for Monica because all options lead to about the same unfortunate outcome. In such case there is ultimately no reason why the caregivers cannot respect Monica’s autonomy at the very least. One valid argument against the respect for Monica’s autonomy is that reducing sedation in an intubated patient like Monica in order to allow her to be informed about her situation and to communicate her preferences will induce significant physical pain.And learning in such a difficult moment that she is going to die soon of lung cancer is likely to be very painful psychologically. However, as stated previously, Monica's willingness to accept this suffering will depend on her individual level of pain and her ability to cope with both pain and learning that she is near death. Perhaps even more importantly, it will depend on whether there are important things in her life that she would like to a ccomplish before she dies.Many patients would like at least to say goodbye to their loved ones or clarify a relationship after a recent dispute. Monica might want to make a will or indicate how and by whom her affairs should be handled after her death. Such factors are extremely important to consider upon the last few months of a patient’s life. Works Cited Korsgaard, C. M. , Autonomy in Kant’s Moral Philosophy. 1990 Munson, R. Intervention and Relfection. Boston: Clark Baxter, 2012. Wadsworth Cengage Learning.

From marketing to image, to branding Essay

Introduction My presentation is based on branding as a business tool for marketing. The presentation will provide the concept of brand based on the strategies, importance, and influence of branding and to the consumers and towards the end provide a case study of McDonald’s Company for the case study of branding. Firstly, Hill (2002, p. 79) defined brand as a symbol or a name that businesses use in order to identify their products and use them to separate from the competitors. He further argues that brand development forms a foundational piece of the business marketing communication industries cannot do without. Reasonably, speaking, there are numerous brand types that may either represent a corporate or personal brand. We must note that in the current globalization and technology driven world, branding has become increasingly significant than over the previous decades. My research on business branding features the collection of science and psychology to form a premise mark as opposed to a trademark. The brands of the business convey the information of credibility, uniform quality, and experience of the business. Brands have life cycles, valuable and outlive the products. Today, numerous companies invest the value of the business in their brand and it has appeared in their balance sheet. The world has become online and numerous markets are growing across nations that have seen the consumers use brands in their purchases. The importance of brands is, therefore; Assisting in the identification of the business. The business that uses branding can clearly be seen, quickly identify and sought after-products. Branding allows time and energy saving through practicality through loyalty and identical purchasing. The customer is guaranteed of finding the same quality irrespective of time and place of buying the product Branding provides common self-image that is presentable to others It allows for satisfaction brought through intimacy and familiarity with the brand that the consumers have using for years. Branding provides ethical standards in business due to satisfaction linked to the responsible brand behavior in its societal relationships. Branding Strategy This refers that firms mix and match the name of their brand and the products they offer. The degree of synergy between the product brand and the corporate brand depends on the architecture of the brand (Hill 2002, p. 124). I found the following brand strategies as identified by scholars; Corporate and individual branding House of brand and brand house, including sub-brands and endorsed brands Weak endorsement, no endorsement, strong endorsement, and medium endorsement. Delineated three types of brand strategy, continuum monolithic strategy, branded strategy, and endorsed brand strategy. Endorsement brand strategy, token endorsement, and weak endorsement. Influence of Branding to Consumers and Business The legally protected brands are significantly important in the modern marketing. Branding has several influences on the business and the customers. Firstly, branding brings psychological effect that affect the consumers by urging them to choose a specific product over the other based on perception rather than hard facts. I read from the work of Hill (2002, p. 143) that indicated that brands can automatically activate the goals of purchase in individuals without conscious or awareness intent. Likewise, Hill (2002, p. 143) further writes that brands offer promise of performance by the business by assuring the customers of the quality, safety, and other ethical obligations of the product. Further, it is indicated that the socio-culturally based brands present the role of brands through research. Brand satisfaction is a good reason for a customer to choose a specific product over the other. Case Study of McDonald’s Branding Success The case study I used was a well-known industry across the globe. With the globalization era, currently; it is easier for brands to show their presence globally in various cultures. Reading from Hill (2002), business operation in a foreign cultural atmosphere comes with changes in the strategies of the business, advertising, functioning and branding campaign. A case study of the McDonald’s different marketing strategies can best exemplify the global marketing strategy. The company originated in the U.S. in 1940 as a street restaurant and currently serves in 199 countries across the globe. According to Kulkarni, Lassar, Sridhar and Venkitachalam (2009, p. 12) the company’s brand is supported by a highly successful brand campaigns.   In each of all the branding campaigns of the McDonald’s Company, it has prioritized on social values of the target audience that has made functioning as a resilient possible. The comparison of the branding campaign in two completely economically and culturally diverse countries, India and Australia, shows the company’s effective resilience. My investigations reveal that the company ventured in India in 1996 and in Australia in 1971, but there exists a considerable gap in chronology. It is understood that the company adopted the dissimilar marketing strategies using similar brand values that were quality, service, cleanliness and value (QSC & V). Using this strategy, the company excelled in both the markets in a way that the societies never thought that it was an American brand. The reasons for brand success of the case study company were, perhaps, numerous (Encyclopedia of global brands 2013, p. 677). However, excellent market research tops the list. The ever-growing process of market research has assisted the marketers to analyze the environment of marketing and define the marketing strategies and product-market fit. Through market research, Light, Kiddon, Till, Heckler, Mathews, Wacker, Brunner, Emery and Hall, (2012, p. 67), writes the company realized the obligation to involve in the local culture. Social marketing, according to McDonald’s (2013, p. 221) assisted the company develop the socially accepted product and satisfies the customer needs better than that of the competitors. Currently, the company runs 780 outlets in Australia and 300 outlets in India. Therefore, the best achievement of the company is through its branding that successfully transformed itself into the local image and fulfilled the brand promises. The people believed in QSC & V that was fulfilled and the TV campaigns often focused on customer relationships. References Encyclopedia of Global Brands. (2013). vol. 2, K-Z,  Ã‚   2nd edn, St. James Press, pp. 675-680 Hill, C. W. L. (2002). International business competing in the global marketplace. New York, McGraw-Hill Irwin. KonecÃŒÅ'Nik Ruzzier, M., & Ruzzier, M. (2007). From marketing to image, to branding. IV Seminari Internacional D’InnovacioÃŒ  I Turisme â€Å"Turisme & Branding: La Clau Per Al Desenvolupament TuriÃŒ stic†, Palma De Mallorca, 26, 27 I 28 Setembre 2007. Kulkarni, S, Lassar W, Sridhar C & Venkitachalam A. (2009). McDonald‟s OngoingMarketing Challenges and Social Perception in India‟, Online Journal of International  Case Analysis, vol. 1, Issue 2, last viewed 23 Sept 2013,  http://ojica.fiu.edu/index.php/ojica_journal/article/view/19/18  11. Light, L., Kiddon, J., Till, B., Heckler, D., Mathews, R., Wacker, W., Brunner, R., Emery, S., & Hall, R. (2012). Branding strategies for success. [Upper Saddle River, NJ], FT Press. http://proquest.safaribooksonline.com/?fpi=9780133039030.

“Ethnic Notions” Analysis Essay

â€Å"Ethnic Notions† is a historical film that takes the viewer through the entire course of American history from the 1820s to the 1980s. The songs, watching the films and seeing all the artifacts is what makes this film such a powerful tool. The film describes some of the terms that were used to depict black Americans. Well into the twentieth century the â€Å"Mammy†, the â€Å"Coon†, and the â€Å"†Sambo†Ã¢â‚¬  were all terms used in reference to black Americans. In 1941 the cartoon was made and made its way into many of the homes of American culture. In the early 1900s the image of the â€Å"Sambo† spread and it became a portrayal of black men in film. The Character is lazy and irresponsible that will easily avoid work to take part in food and dance. As the civil war approached, a new character accompanied the â€Å"Sambo†, the â€Å"Zip Coon†. This character tried to portray whites that mocked the notion of racial equality. With these two together, they both defended slavery by saying that blacks can’t handle freedom. In films the role of the â€Å"†Mammy†Ã¢â‚¬  was a servant that was stereotypically a very dark and heavy woman that had her priorities set to doing whatever her master or mistress wished. â€Å"Mammy† was shown as a loyal person that was protective over the white household. She was a powerful person which became a stable figure in each image of the south. It became hard to go without seeing this character in a southern home. This character was also a defender of slavery. But within her own family the â€Å"Mammy† is the controlling force which is the direct opposite of the way the household is viewed in society. She is shown as being asexual and unattractive. Once the slaves became emancipated many white people said that the former slaves couldn’t handle being without constant subordination to their white masters. Society called the emancipated blacks brutes, and the increasing public fear of them gave them the nickname of â€Å"black menace.† Once motion picture was developed in the 20th century the images and the depiction of black Americans didn’t change at all. The only difference now is the hate is now on film. Blacks began to enter theater and they used it as a step in the right direction to get out of the south and start a new life with  opportunities. Through the 1940s the blackface became discarded but its image left its mark on society. Soon cartoons became the voice for racism. This way when any violence or mistreatment were occurring it would be entertaining and humorous. The cartoons had the power to influence young minds to see stereotypes as being entertaining by making references to black Americans being savages. Furthermore the only thing that domesticated black Americans was slavery. The myth says without the whites control over the blacks, their entire race would wind up being nothing more than savages. â€Å"Ethnic Notions† is an in depth look at the roots of African American racism and stereotypes. The movie goes through 150 years of racism and hatred towards black Americans, and the images that were spread throughout society that depicted African Americans to being lazy and careless. Also without slavery to keep them in check, myths say that they would resort to savage behavior.