Adventures Of Huck Finn Theme Essays - English-language Films

Adventures Of Huck Finn Theme In Mark Twain's Huckleberry Finn, the values of Huck and Jim traveling down the Mississippi River are contrasted against those of the people residing in the southern United States. Twain satirically portrays organized religion and society's morals throughout the novel. The freedom and tranquillity of the river gives way to the deceit, greed and prejudice of the towns lying on the shore of the river, causing them to disguise themselves and keep their identities hidden. These two runaways - one a slave, the other a beaten boy - attempt to build a sanctuary from civilization upon their raft, but the influence of the shore values continue to find their way into the thoughts, actions and feelings of both Huck and Jim, which becomes the major theme of this novel. While traveling down the Mississippi upon the raft, Huck and Jim's sense of freedom subordinated all others. Jim was a "runaway nigger" (Mark Twain, pg. 89) running from the law, yet he was free, while on the raft, to live and think as any white man. According to the rest of society, Huck was dead, murdered and thrown into the Mississippi; but on the raft he was alive. Both lived an idyllic life on the raft and as Huck put it, "...it's lovely to live on a raft" (Ibid., pg. 115). Later, when the Duke and Dauphin came aboard and they agreed to all be friends, Huck was relieved and felt that everybody should "...feel right and kind towards the others..." (Ibid., pg. 121) while living on a raft. Throughout their travels on the raft, honesty, kindness and equality prevailed, but whenever they touched shore, they encountered the deceit, greed, and cruelty of rural Southern United States. The idyllic life on the raft was contrasted with the hatred, cruelty, and distrust felt amongst the inhabitants of the shores of the Mississippi. Two feuding families, the Grangerfords and the Sheperdsons, are a satirized look at the lives of Southerners and of organized religion. The two families had been fighting for thirty years and no one knew the reason. When Huck asked if it was caused by land, Buck Grangerford responded "I reckon maybe - I don't know" (Ibid., pg. 105). Both families very hypocritically took guns to church and discussed with a fervor the sermon reported by Huck to be "all about brotherly love" (Ibid., pg. 106). Twain portrayed Mississippi River society to be a greedy, distrustful civilization in which the values were all twisted and where the church was more of a form of entertainment than a religion. Huck and Jim's 'Eden' upon the raft was breached when two frauds found their way onto it. The Duke and Dauphin were continuously lying, deceiving and taking advantage of others. The influence of these two was the cause of many unwanted encounters with the towns and people along the Mississippi. Huck immediately realized they were "...just low-down humbugs and frauds" (Ibid., pg. 121). When Huck was able to slip away from the Duke and Dauphin and resume his journey with Jim, he revealed his relief when he said it's "...so good to be free again" (Ibid., pg. 197). When the Duke and Dauphin returned, Huck "...wilted right down onto the planks ... and [gave] up..." (Ibid., pg. 198), exposing his dislike of the values which they brought onto the raft. The Duke and Dauphin provide an insight into the lives and values of the shore, and a deep contrast between Jim and Huck and the rest of society. Mark Twain contrasted the values of the shore and the river in a way which positively portrayed the river values and the lives of Huck and Jim, and negatively and often satirically, portrayed the values of rural Southern United States. Twain gave freedom to Huck and Jim and showed that all races of humans share like feelings and should all be treated as equals. Throughout the book Huck contends with the influence of society's values and in the end makes a decision to embrace that of equality.

How to Write a Video Script That Will Make $100,000,000

How to Write a Video Script That Will Make $100,000,000 What do bathrooms, bad breath, and stinky political candidates have in common? Apparently an ability to drive $100,000,000 in sales. Don’t believe me? It’s true. Those numbers come from video ads an agency called the Harmon Brothers  created for some brands that have great products- but deal with topics which can prove a bit tough for marketers. After all, marketing things like bathroom hygiene products and a candidate during an incendiary political season is no easy feat. However, the goal of marketing remains the same: content that converts an audience into advocates. Advocates into customers. And customers into raving evangelists who write us haikus. ^ You think I’m kidding about the poetry? Nope. Whether this content is a blog post, an ad, or an email campaign  makes no difference. What matters is the goal is always the same. The good news is the path to video marketing success can look more like the festival of colors  than suit-and-tie professionalism. And in this post we’re going to explore that path by diving deep into one of the aforementioned ads by the Harmon Brothers- whom I call the  Ã¢â‚¬Å"Ogilvys of irreverent video marketing.† Not only have their videos driven the aforementioned $100,000,000 in sales. But they also evoke uncommon responses from viewers. For example, when was the last time you saw people reacting like this to YouTube pre-roll ads? Or like this†¦ Or this†¦ Or my personal favorite Not bad, eh? Grab Your Free Video Script Writing Template Bundle Today, I’m going to show you how to write a video script patterned after the exact videos that inspired the above comments- and millions of purchases. You’re going to: See how you can get off to a painless start in your scriptwriting project with a free Microsoft Word video script template. Learn how to score the strength of your video script before you even shoot the first scene with our script scorecard tool. Get four annotated, line-by-line script samples of four hyper-successful ads with a script swipe file. Before you read on, grab your free kit with each of those free resources inside. You’ll definitely want to follow along, as we’ll be using them throughout the post. Got ‘em? Great. Now, let’s get in on this 💠©Ã‚  and crank out strings of killer marketing videos. How To Write A Video Script That Will Make $100,000,000 (Free Kit)The 5 Conversion Levers of Video Marketing I’ve been a fan of the Harmon Brothers’ work for awhile now. So when I set out to write better video scripts, their work was top of mind. I studied their ads and transcribed their scripts line-by-line. I analyzed their structure, flow, and affect. Nerdy- but helpful. As I did this, five patterns emerged- which I call the Five Conversion Levers. (If you’ve ever studied sales or direct response copywriting,  some of the persuasion tactics, like social proof, will be familiar.) So let’s overview them, then analyze a video ad. Recommended Reading: 16 Video Marketing Tips That Will Skyrocket Your Traffic These 5 Conversion Levers For Writing Video Scripts Are ... Pain and Promise Pain and promise clearly articulates your audience’s problem and then offers a compelling solution. (Hint: This will be a benefit your product or service.) This isn’t a revolutionary idea, but it is a great one-two punch. To use this lever well, focus on a â€Å"before/after† effect.Relate with your audience’s current experience, and then forecast what life will be like after your solution. This is also an excellent way to capitalize on searcher intent. This is a concept in keyword research where you’re inferring the problem a searcher is trying to solve via their search. Even if your video content is an ad, the hope is it will be shown with related content. Comparison Comparison just may be my favorite lever. This tactic uses the unsung heroes of marketing, metaphor and relatability, to do two things: Quickly connect with your audience Communicate your premise with them Another way to express this device is by using this formula: â€Å"It’s like [commonly understood topic] for [audience/problem]!† As an example, if I was writing a video script to advertise , I may say: â€Å"It’s like pressing the easy button for getting tons more traffic to your content!† Right away, the idea of Staples’ famous â€Å"Easy Button† is conjured and then applied to the problem my audience is trying to solve. Then, I can use the rest of the devices to substantiate this claim As another example, if I was promoting our Marketing Strategy Certification  for one of our courses, I could say: â€Å"It’s like Shark Tank for marketers!† Okay, I’d better stop. I really like these. Authority Authority is tried-and-true. And it makes the list because it works. The idea is appealing to an authority of some kind to further legitimize or prove your claims. Sort of a, â€Å"Don’t believe me? Well, Albert Einstein said it first!† The legitimate authorities to appeal to are: experts, contextualized data to tell a story, social proof, testimonials, and demonstration. (Note: If you’re a persuasion nerd, understand this is unlike the logical fallacy of appealing to authority.)‘Nuff said 👊 Entertainment Here’s the thing†¦ Yes your company’s bottom line is serious business. However, people like to have fun- even in so-called boring verticals. So if you can find and harness your product’s or service’s â€Å"fun† factor, you’re leagues ahead of the competition.This is a risk. But if you nail it, it can pay dividends. However, what if humor or high-energy vibes are wrong for your product or brand?For instance, what if you run marketing for a home security company?I don’t know about you, but I’m interested in a home security system that seriously works! I don’t need it to entertain me. So, if this is your product, service, or brand the portable concept is engaging. What’s the angle that will engross your audience? A great way to think about this is in a movie-genre paradigm. Not every movie is a comedy. We have dramas, thrillers, action movies, and the list goes on.No genre is outright better than the other. Instead, it’s about the story.So whether humor is the right move or not, discern the engrossing elements of your product or service, then bring it to the surface. Call-to-action (CTA) Yep- it’s the same â€Å"CTA† you always hear about. But, it’s too important to exclude and take for granted.No matter how elementary it may seem, a clear CTA is a fundamental component to a successful script.Though, we’ll tackle this common marketing trope from a different angle than business-as-usual. The five conversion levers you need to know for #video #marketing success are ...How To Write A Video Script Using The 5 Conversion Levers In the section below, we’re going to analyze and score one of the Harmon Brothers’ most popular ads. This way, we can see each conversion lever at work. Then we’ll discuss how we can use them in our video marketing, too. Now saddle up and make sure you’re in a place where you can LOL†¦ Because these ads are as hilarious as they are brilliant. The Unicorn Of Marketing Videos As I said above, the Harmon Brothers’ video ads generated over $100,000,000 in sales- and that’s just in 2016! Numbers like that should make you quick to attune your marketing antennae and see what they’re doing that works so well. You’re going to find the video (watch it first!), some relevant stats, a script score with explanation, and a structural analysis. Then, we’ll uncover how we can follow suit and put the same methods to our madness†¦ Or maybe madness to our methods? Either way, let’s get rockin’. Squatty Potty: Everyone Loves A Bathroom Joke- Few Can Sell With Them We’re going to study the infamously funny ad for the Squatty Potty. Sure, I could describe the tricky product the agency was tasked with advertising. But I’ll let the unicorn do it instead 🠦„🠍 ¦Ã°Å¸Å'ˆ Let me start by saying this ad spawned a toy  people actually buy. I mean, c’mon. When faced with such a sensitive topic, it’d be easy default to the sterile, science-y route. It’d be safe to have a doctor in a labcoat talk through the benefits of gastrointestinal health whilst tossing up some facts and figures. But not these guys. They tackled this unmentionable issue head on- and to incredible results. In total, this video has garnered over 150,000,000 cross-channel views and a whopping 1,500,000 social shares. On YouTube alone it’s been watched the equivalent of 97 years and shared over 700,000 times. That’s incredible traction. Pro Tip:  You can see the stats of nearly any YouTube video by simply clicking on the â€Å"More† tab below the video, then selecting â€Å"Statistics.† This will generate a chart like the one above. Check it out: Now, let’s demystify some of the magic that makes this video work. We’ll start with their script score. Conversion-Levers Script Scorecard Pain + Promise Score: 5 They continually highlighted the viewer’s current problem, then clearly articulated their product as the easy, breezy, and inexpensive solution. One of the clearest examples is the use of â€Å"before/after.† Or as the good prince says: â€Å"Kink, unkink. Kink, unkink.† At the 1:20 mark, they show a side-by-side with the viewer’s current pain displayed on the left (before) and the solution displayed on the right (after). Comparison Score: 5 Their use of metaphor is superb. From the moment the video begins, the ice-cream-ejecting unicorn is assumes the position of the product’s user. This allows the viewer to see him- or herself using the product in a somewhat charming- rather than nasty- way. It’s a funny, memorable way to explain the product. This is one â€Å"sticky† ad. (Okay, no more puns.) In their book, Made to Stick, Chip and Dan Heath explain that for an idea (or ad) to stick: It must be easily understood when people hear it. The idea must persist over time and stay with them. And it must change something about how people think or act. This use of the comparison lever certainly accomplishes each. Authority Score: 5 They leveraged authority on four levels in this video: Demonstration Experts Social proof Testimonial Throughout the video, the unicorn is acting as an animated Vanna White  by showing how the product works. It’s a visual demonstration showing the â€Å"science† of why you can trust this product to work. Then, at the 1:53 mark, we see an appeal to experts who apparently endorse the product: Then, about 10 seconds later, we see an example of social proof: The product’s authority is consistently reinforced by credible sources. This is a powerful setup for the CTAs. Entertainment Score: 5 This is the most subjective criterion on this scorecard. However, if you can combine entertainment and  substance, you can crush humdrum competitors with ease. To me, this is the most entertaining ad I’ve ever seen. It tells a story, has a jaw-dropping shock value, and it’s just plain funny. This video harnesses the â€Å"fun† factor of their product. Yes, it solves a universally human problem. But to talk about- and illustrate- it with such cheekiness and charm is where this ad shines. And honestly, I will never forget this image. Ever. Yep. Ice cream will never be the same. Call-to-Action Score: 4 Finally, we have the marketing linchpin: the call-to-action. Without a solid CTA ads are pretty much worthless. In this video, they do a nice job of building up to the CTAs. Without a solid CTA, ads are pretty much worthless.As you’ll see in the structural analysis below, they have two explicit opportunities for the viewer to act. Each is clear, succinct, and compelling. Technically there is a lingering CTA with the â€Å"SquattyPotty.com† button hanging out in the upper-right of the video frame. To strengthen this score, I think they could have included a third, softer CTA that was a quip about price. Something like: â€Å"And $25 isn’t bad for something you use more than your toaster.† (Not great. But you get the point.) In all, though, I thought the two CTAs were solid and compelling. Recommended Reading: How to Write a Call to Action in a Template With 6 Examples Total Overall Score: 24/25 There we have it- a killer score for what will become a legendary marketing video. Structural Analysis Now, let’s take a look at the bones of this video and see where each lever is pulled and how they work together. We’ve broken down the video’s components into a timeline for quick analysis: The big moments are the â€Å"product introduction† and of course the CTAs. The product introduction is the moment when the product (or service) is first introduced. (^I know†¦ A bit obvious.) A couple of points here. First, notice the Squatty Potty itself was introduced roughly 30 percent into the video. It wasn’t explicitly talked about first thing. This is important. Instead, the first third of the video was dedicated to establishing the â€Å"sticky† metaphor and highlighting the viewer’s pain. This makes the video relevant and  relatable. Then, once the pain is clearly outlined, we’re set up with a classic marketing promise that boils down to: â€Å"But what if I told you there’s a better way!† Second, observe that the next 30 percent of the video is dedicated to digging even further into the viewer’s problems. When you read this video’s script (included in your kit inside the swipe file) it’s helpful to see the structure they employ. They walk through the product’s benefits  line-by-line, explicitly relating them to the viewer’s life as a solution to their problem. This is a powerful copywriting device  described  by Brian Clark, founder of Copyblogger, as: â€Å"One of the most repeated rules of compelling copy is to stress benefits, not features.† They adopt a â€Å"[Viewer’s pain] [Product’s benefit that solves this pain†¦]† schema. This way every benefit is given context within the viewer’s daily experience. (When you read the script, count how many couplets you find. Then ask yourself if you can tie your product/service’s benefits directly to your audience’s pain.) Recommended Reading: How to Make a Video Content Marketing Strategy to Boost Your New Series How To Write A Winning Video Script Here’s the kicker. It’s always easier said- or shown- than done, right? Trying to implement new tactics can feel like falling prey to a Pinterest fail. (Source: BoredPanda) So we’re going to walk through each resource in your kit and put these principles into practice. This way we hit everything from project management to implementing the conversion levers to getting ultra-inspired. How To Manage A Scriptwriting Project What do you call it when a blueprint and a military general have a baby? A script. Marketing videos can have quite a few steps and stages. But the lifeblood of any great advertisement is the script. It details exactly what’s going to be said, what it’s going to look and sound like, and how everything will keen in sync. This is where the free Word script template comes in. It’s the file named â€Å"Marketing_Video_Script_Template† in your kit. It looks like this: It’s divided vertically into two columns. The left-hand column is for visual direction such as graphics, cuts, and actions. The right-hand column is for the lines (narration, dialogue, etc.), music direction, and sound effects. Those are a lot of details to manage and keep lined up on paper. But by using a column-based approach, you can keep everything organized and in line. However, the most important part is nailing the content and execution of the project itself. So, I’m going to walk you through how to use to manage a scriptwriting project. The tools we will use are and Google Docs  (or Microsoft Word!). (Btw: snag a free trial  to to follow along if you don’t already have an account!) The lifeblood of any ad is the script.Getting Started The Easy Way When you’re writing a video marketing script, you’re creating much more than a blog post. You’re drafting a battle plan for an entire team to execute on. I’ve managed this process on everything from napkins to whiteboards to apps, but I’ll share my favorite way to do this and keep it within our entire content marketing environment. To begin, make sure you create a brand new project by clicking on the â€Å"+† icon after you’ve logged in to your calendar. Once you start a new project, you’ll be prompted to choose the content type. I like to think long-term on projects with multiple phases. So I’m going to create a new â€Å"Video† project. Even though we’ll be focusing on the script right now, this sets us up for fantastic social video promotion  and analytics  for campaign optimization later. Now we hop into the details. Give your project a title (our headline analyzer  hates me, in this example) and then we’ll start assigning tasks. Let’s say the first sprint of our scriptwriting project has five major steps we want to get moving on immediately: Ideation Storyboarding Drafting Scoring Revision To start, I’ll simply add each of those as a â€Å"Task† and then assign it a person and a due date. Automatically, the assignee will receive a notification they have work to do (and they’ll see the deadline, too). Now our script document (or your template) enters the picture. You will choose how to edit your script content. In this instance, I’m going to use Google Docs. Though you can use a Word Doc and share the file back-and-forth if you’d like. (Here are the directions  on how to convert the Word Doc template into a Google Doc.) I’ll choose â€Å"Google Docs† as the content editor. Then, I will see a dialog that asks me to choose the document. I selected the â€Å"Marketing_Video_Script_Template† document. This means that all of the writing, commenting, and editing can be done in that single document. The nifty part is that will keep all of the aspects of project, task, and document management in a single dashboard. So each time you need to access the working script file, simply click on the link in the content project. Then you can simply assign tasks to each additional team member who will be working on (or reviewing) the video script. Recommended Reading: How to Do Facebook Video Marketing the Right Way How To Score Your Script Now that you have the tracks laid, it’s time to get the train chugging along. Before you or a team member draft a word of your video script, open up the file from your free kit called the â€Å"Conversion_Levers_Script_Scoring_Tool.† This is the scorecard you’ll use to grade the strength of your script. It looks like this: However, instead of writing the script first and then scoring it, I recommend finding the angles for each of them first. In essence, treat each point as a question about your product or service and then answer it. Those answers will then provide the beginnings of an outline for you. By moving this phase to the beginning of your process, you’re mining the raw materials you need to write a masterful marketing script. Here’s how to do this. Structure each lever as a question about your audience, like this: Chances are, you can take this exercise much further for your specific audience than I just did. So use those questions as a jumping point. But when you have each lever accounted for, you can start pulling them! If you start here, it will catapult both the effectiveness and  efficiency of your scriptwriting process. And as a bonus, the best way to do this is to answer these questions as a team. Heck, why not use it as an excuse to get sales and marketing together and let the fireworks fly? Then, after you’ve written the first draft of your script, swoop in with your red pen and score your work. You’ll give yourself a grade of 1–5 for each lever. Then the genius-brain inside of Excel will automatically calculate your script’s overall score. To start, aim for a score of 4+ on each- and settle for nothing less than a score of 18+. The final benefit to this process is you’ll know exactly where your script is weak. This way you don’t face the problem of knowing your script stinks, but not knowing how to fix it! I’ve been there†¦ And it’s no fun :)

Art Review Essay Example | Topics and Well Written Essays - 500 words

Art Review - Essay Example Most of the foot prints are in opposite directions or overlapping and crossing each other. The background has been further ornamented with colourful blocks and circular designs in bright blue, orange, green and yellow shades. The larger footprints are mainly in darker colours of blacks and greys while the smaller ones are dominated with brighter colours of orange and yellow. The painting has been used as a metaphor for Africa. The merge of bright, vibrant colours is used to represent the political clashes and instability in Africa. The artist has used two fragmented canvases which have footprint designs in different directions, crossing each other or in the same direction. This is a metaphor for the conflicting agendas and ideologies of the African people and the two canvases represent the fragmentation of the continent on the basis of politics, culture and social agendas. Isichei explains that the painting is a representation of the continent’s instability which has disabled them from discovering their beautiful land and succumbing to contradictory ideas, agendas and political mayhem, exploiting their beautiful land. The painting grabbed my attention at the Denver Art Mueseum because of its boldness and vibrant display. The beauty of the art lies in its simplicity to convey a social or a personal idea, yet in a visually attractive manner. Still Searching by Romanus Isichei appeared as an appealing display on the wall, screaming for attention with its vivacious colours and straightforwardness. To represent the African instability only with the crossing footprints in the background of contrasting shades is indeed a beauty in itself. I have always loved to play with different contrasting bright colours and paintings that use them in a shrewd manner to express feelings and meaning, always fascinates me. I observe the paintings in Denver Art Museum that try to reach out to the observer with

Mktg 4580 Essay Example | Topics and Well Written Essays - 500 words

Mktg 4580 - Essay Example DP 4, Naval Logistics, explains how we put into action essential logistic principles, functions, and fundamentals and how we utilize the resources of formal planning and logistic information support to achieve the crucial objective of equipped force readiness. Illustrating through the metaphor of a logistic channel, it enables the reader to specifically understand the entire process from the manufacturers shipping terminal to the end user. At the same time, Naval Logistics highlights that the term ‘naval logistics’ refers to much more than materiel. It is a multifaceted interlace of systems within systems, which comprises planning, acquirement, preservation, engineering and manufacturing support, training, shipping, amenities operations, and personnel support-backing up naval forces day and night, both in peace and war.  Logistics empowers our forces to accomplish the assigned roles with capability and credibility. The overall purpose and function of Naval Logistics is divided into four processes, altogether called as the science of planning and executing processes that provides needed products to achieve and sustain operational readiness (p.5). Logistic includes several interrelated and often overlapping functions and potentials and provides support at the strategic, operational, and tactical levels (pp.7-9). Application of the fundamental principles of Logistics such as responsiveness, simplicity, economy, flexibility, sustainability, survivability, and attainability, which act corollary to the principles of warfare, across the six broad functional area of supply, transportation, maintenance, engineering, health services and other services, when merged and equilibrated, would produce and deliver effective logistic support to our operating forces (pp.12-22). Furthermore, within each of the functional areas, an effective administration of the four elements of the logistic process such as, acquisition, distribution, sustainment, and disposition will contribute

Evaluate the Effectiveness of Business Information Essay Example for Free

Evaluate the Effectiveness of Business Information Essay PepsiCo Inc. is an American multinational food and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which include an acquisition of Tropicana in 1998 and a merger with Quaker Oats in 2001—which added the Gatorade brand to its portfolio. P5 DESCRIBE THE INFLUENCE OF TWO CONTRASTING ECONOMIC ENVIROMENTS ON BUSINESS ACTIVITIES WITHIN A SELECTED ORGANISATION. KENYA Kenya officially the Republic of Kenya, is a country in East Africa that lies on the equator. With the Indian to its south-east, it is bordered by Tanzania to the south, Uganda to the west, South Sudan to the north-west, Ethiopia to the north and Somalia to the north-east. Kenya has a land area of 580,000 km2 and a population of a little over 43 million residents. The country is named after Mount Kenya, a significant landmark and second among Africas highest mountain peaks. Its capital and largest city is Nairobi. INDIA India, officially the Republic of India, is a country in South Asia. It is the seventh-largest country by area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the south-west, and the Bay of Bengal on the south-east, it shares land borders with Pakistan to the west;[d] China, Nepal, and Bhutan to the north-east; and Burma and Bangladesh to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; in addition, Indias Andaman and Nicobar Islands share a maritime border with Thailand and Indonesia. Economic factors affecting PepsiCo: Unemployment: Kenya recorded its ultimate high level of unemployment in 2011 reaching 40% unemployment. This would affect PepsiCo in the following ways: †¢ The demand of goods will decrease, because consumers will no longer have money to spend. †¢ Total revenue will decrease due to lack of purchases by a customers †¢ However government may decrease tax in order to encourage businesses to employ more. †¢ The public will be desperate for jobs and therefore will be willing to settle for a lower paying job †¢ The*re will be a lower chance of staff turnover. Unemployment rate has decreased significantly in the past year this could affect the business in the following ways: †¢ People will be willing to spend more on PepsiCo’s products thus increasing total revenue. †¢ There will be a rise in demand thus increasing profit. †¢ PepsiCo can now expand and will not have to worry about workforce †¢ However, staff may demand higher salaries as they see many other opportunities opening up †¢ There is a high chance of staff turnover. Inflation rate Inflation occurs when there is a general rise in the price of goods in the whole economy The inflation rate in Kenya was recorded at 3.25 percent in November of 2012. Inflation Rate in Kenya is reported by the Kenya National Bureau of Statistics. Historically, from 2005 until 2012, Kenya Inflation Rate averaged 12.5 Percent reaching an all-time high of 31.5 Percent in May of 2008 and a record low of 3.2 Percent in October of 2010. In Kenya, the inflation rate measures a broad rise or fall in prices that consumers pay for a standard basket of goods. This means that: †¢ the capital Pepsi uses for buying raw materials is reducing due to a fall in prices †¢ Staff will no longer be too concerned about their real value of their income. †¢ Consumers will now be able to afford better established labels like Pepsi. †¢ However, because of the general decrease in prices, Pepsi may not be able to justify any price increase. The inflation rate in India was recorded at 7.45 percent in October of 2012. Inflation Rate in India is reported by the Ministry of Statistics and Program Implementation. Historically, from 1969 until 2012, India Inflation Rate averaged 7.8 Percent reaching an all-time high of 34.7 Percent in September of 1974 and a record low of -11.3 Percent in May of 1976. In India, the inflation rate measures a broad rise or fall in prices that consumers pay for a standard basket of goods inflation rate in India is high this means that: †¢ Staff will become concerned about their real income high wage demands are likely and there could be an increase in industrial disputes. †¢ Consumers are likely to become more prices sensitive and look for bargains rather than big names causing revenue to decrease. †¢ The living standard will drop, therefore PepsiCo will have to reduce prices or risk losing their customers. †¢ However, consumers will make purchases faster fearing that prices will rise even more. Interest Rate The benchmark interest rate in India was last recorded at 8 percent. Interest Rate in India is reported by the Reserve Bank of India. Historically, from 2000 until 2012, India Interest Rate averaged 6.5 Percent reaching an all-time high of 14.5 Percent in August of 2000 and a record low of 4.3 Percent in April of 2009. This will affect pepsi in the following ways: †¢ Pepsi will be unable to borrow and therefore will have to cut down on cost thus producing less †¢ Pepsi will be unable to expand if they are not willing to pay 8%. †¢ However, if pepsi feels like the 8% is within their budget then they would probably be safe to borrow seing as the rates are stable. The benchmark interest rate in Kenya was last recorded at 11 percent. Interest Rate in Kenya is reported by the Central Bank of Kenya. Historically, from 1991 until 2012, Kenya Interest Rate averaged 15.1 Percent reaching an all-time high of 84.7 Percent in July of 1993 and a record low of 0.8 Percent in September of 2003. In Kenya, interest rates decisions are taken by The Monetary Policy Committee (MPC) of the Central Bank of Kenya. This will affect pepsi in the following ways: †¢ It will cause a fall in production. †¢ It will cause a faal in profits due to controlled spending. †¢ However interest rates are likely to fall as we can see from the gragh above. Comparison of the economy in both India and Kenya both the Kenyan and indian economy are recovering from an economic crunch. If you compare the inflation rates of Kenya and india with their respective interest rates they correspond. This is because when inflation is high, the government needs to control spending and to do this, they need to increase interest inorder to encourage spending

Gene Therapy Essay -- Genetics Science Papers

Gene Therapy I. Introduction With the human genome project now completed, identifying our DNA, the next step forward is being taken to analyze this information and apply it in a helpful context. As we discover which genes affect and trigger the different traits humans possess, new questions result pertaining to potential problems in our DNA as well as genetic enhancement opportunities. In theory, once a problem is pinpointed within a person’s DNA, there exists a possibility for correcting this defect. Gene therapy is a technique used for correcting defective genes responsible for disease development. This relatively new idea sparks much controversy when societal implications are examined. Bill Joy, chief scientist and co-founder of Sun Microsystems, comments that â€Å"we can easily imagine an arms race developing over GNR [genetics, nanotechnology, and robotics] technologies, as it did with the NBC [nuclear, chemical, and biological] technologies in the 20th century†¦.This time†¦we are n't in a war †¦we are driven, instead, by our habits, our desires, our economic system, and our competitive need to know (Joy, 2000)." This paper provides an in depth look at gene therapy including a description as well as an examination of gene therapy as it affects societal issues. Faced with different applications for the recent knowledge gained in gene therapy, ethical considerations must be analyzed so that society can move forward with caution. II. Gene Therapy Review Gene therapy, with its first clinical trial in 1990, is a relatively new field that leaves much open to be explored. The idea of gene therapy focuses on locating the defective gene and treating it so that the fixed gene functions correctly by producing prot... ...e Without Wisdom: Human Genetic Engineering without Religious Insight. Christian Bioethics, 8, (2), pp147-63. â€Å"Gene Therapy†. (October 2004). Human Genome Project Information. http://www.ornl.gov/sci/techresources/Human_Genome/medicine/genetherapy.shtml#status. Joy, Bill. (April 2000). Why the Future Doesn’t Need Us. Wired, 8, (4). Silva, Fred G. (September 2002). Ethics of the New Biology and Genetic Medicine (Molecular Ethics). Pathology International, 52, (9), pp555-62. Thompson, Richard E. (May 2003). Does Patenting Genes Change the Meaning of Life? Physician Executive, 29, (3), pp40-43. Williams, D. (December 2002). Public Confidence in Medical Technology. Medical Device Technology, 13, (10), pp11-3. Wright, Richard T. (2003). Biology through the Eyes of Faith. New York : HarperCollins Publishers, Inc. Gene Therapy Essay -- Genetics Science Papers Gene Therapy I. Introduction With the human genome project now completed, identifying our DNA, the next step forward is being taken to analyze this information and apply it in a helpful context. As we discover which genes affect and trigger the different traits humans possess, new questions result pertaining to potential problems in our DNA as well as genetic enhancement opportunities. In theory, once a problem is pinpointed within a person’s DNA, there exists a possibility for correcting this defect. Gene therapy is a technique used for correcting defective genes responsible for disease development. This relatively new idea sparks much controversy when societal implications are examined. Bill Joy, chief scientist and co-founder of Sun Microsystems, comments that â€Å"we can easily imagine an arms race developing over GNR [genetics, nanotechnology, and robotics] technologies, as it did with the NBC [nuclear, chemical, and biological] technologies in the 20th century†¦.This time†¦we are n't in a war †¦we are driven, instead, by our habits, our desires, our economic system, and our competitive need to know (Joy, 2000)." This paper provides an in depth look at gene therapy including a description as well as an examination of gene therapy as it affects societal issues. Faced with different applications for the recent knowledge gained in gene therapy, ethical considerations must be analyzed so that society can move forward with caution. II. Gene Therapy Review Gene therapy, with its first clinical trial in 1990, is a relatively new field that leaves much open to be explored. The idea of gene therapy focuses on locating the defective gene and treating it so that the fixed gene functions correctly by producing prot... ...e Without Wisdom: Human Genetic Engineering without Religious Insight. Christian Bioethics, 8, (2), pp147-63. â€Å"Gene Therapy†. (October 2004). Human Genome Project Information. http://www.ornl.gov/sci/techresources/Human_Genome/medicine/genetherapy.shtml#status. Joy, Bill. (April 2000). Why the Future Doesn’t Need Us. Wired, 8, (4). Silva, Fred G. (September 2002). Ethics of the New Biology and Genetic Medicine (Molecular Ethics). Pathology International, 52, (9), pp555-62. Thompson, Richard E. (May 2003). Does Patenting Genes Change the Meaning of Life? Physician Executive, 29, (3), pp40-43. Williams, D. (December 2002). Public Confidence in Medical Technology. Medical Device Technology, 13, (10), pp11-3. Wright, Richard T. (2003). Biology through the Eyes of Faith. New York : HarperCollins Publishers, Inc.

Why Has the Power of the Federal Government Expanded

Kenneth A. Cherisol AMH 2020 Prof. John Fitzgerald Nov 17, 2010 But WHY? Why has the power of the federal government expanded so significantly? Was this shift in power from state governments to the federal government necessary? Government power took a huge shifted from state government to federal government during and after the civil war. Although President Franklin D Roosevelt’s new deal is often considered the pivotal point that caused this shift, the major event attributing to this shift in power was the civil war. The first event that led to a growth in federal power was the ratification of the Constitution in 1789.Although the constitution is to protect the right of individuals and limit the power of government it led to more government power so that it can accomplish its goals. Eventually the Civil war established the federal government’s power over the states. After the civil war the Federal government had to enforce its power over the states to control issues su ch segregation, racism and regulating states powers over the rights of citizens. The government that was established to protect the rights of it citizens now had to look out for its economic welfare.Eventually this led the way for interest groups such as union veterans to tap into the federal treasury. The government now needed means to obtain funds for it limited treasury. Different commissions were developed to regulate aspects of the food industry, fuel, trade and eventually the entire economy. Some of these commissions include the FDA established in 1906, the Federal trade commission established in 1914 and the Federal Reserve establishes in 1913. Eventually in 1913 federal income tax was established providing a source of funds for the federal treasury.World War 1 led to future advancement of the Federal government’s power even further. The federal government now regulated waterway shipping, railways were nationalized, and the United States food administration now regulat ed all aspects of the food industry from agriculture, distribution and sales. During the 1920’s US agriculture suffered because the worldwide market for farm products was competitive. This led to the federal government passing tariffs of farm imports and in 1922 the Capper-Volstead act exempted agricultural cooperatives from antitrust laws.Another act, the Agricultural Credits act of 1923, made it easier for farmer to receive loans from the Federal Farm Board which was established by the Agricultural Marketing Act of 1929. The federal Government also needed to regulate the power of businesses. The Federal Government began to limit the power of business by enforcing antitrust laws created by the Shermans act of 1890. Antitrust enforcement was another area in which Federal government increased in power. I believe the expansion of the Federal Government was necessary in every way to ensure the future of US.Before the civil war the states had most of the power dictating state law s and each was concerned with better its own states not looking at the nation as a whole. This led to issues such as the south having slaves and the north not allowing slavery. Eventually this led to the civil war. The federal government is necessary to regulate the powers of the states. Acts such as the civil rights act of 1964 led to equal treatment of individuals regardless of race or color. Even after the act the federal government had to enforce the laws on the south and rebuild the south’s state governments.The federal government’s power affects our daily lives from education to regulations on entertainment and safety. Due to recent economic issues states are allowing the federal government to dictate education policy in exchange for funding. Federal taxes affect our income and ensure funding for various government programs. Federal expansion is also necessary to maintain peace with other nations and ensure the safety of American lives through funding for our mil itary and regulating foreign affairs. I believe the growth in Federal Government is necessary and without it the US would not be as influential and powerful as it is today.