Pizza Hut Report Correction1 Essay Example for Free

pizza pie shanty Report Correction1 Essay pizza pie sea chantey, Inc. is the largest pizza eatery in the world in terms of both the number of outlets and the percentage of market shargon it holds. On June 15th, 1958, two brothers Dan and Frank Carney bluffed the first pizza pie Hut restaurant in Wichita, Kansas. A admirer suggested to them that they should open a pizza palor, the brothers agreed that the idea could prove successful. The Carney brothers borrowed $600 from their mother to start the business with friend John Bender. Renting a small building in downtown Wichita and purchasing second hand equipment to make pizzaz, the Carneys and Bender opened the first Pizza Hut restaurant.On the opening night of the restaurant, they gave pizza away to encourage community interest. Pizza Hut, Inc. oversees more than 11,000 pizza restaurants and delivery outlets in 90 countries, for example, Trinidad and Tobago, worldwide. A Pizza Hut restaurant is characterized by a particular freestanding design with a prominent red roof. The restaurants argon full- religious service, eat- in/carryout with about 60-90 seatings, open from 11 a. m. to midnight. Pizza Hut delivers pizzas, pasta and wings. They were not only the first to bid America with Pan Pizza, but they were also the first ever online purchase.SID 1517851/1 Mission Statement Pizza Hut, Inc. mission statement is We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, Ill be back Another part of Pizza Hut, Inc. mission statement is We are accountable for profitability in everything we do, providing our shareholders with value growth.Pizza Hut core values goes by the acronym P. E. A. R. L. S PASSION for excellence in doing everything EXECUTE with positive zipper and need ACCOUNTABLE for growth in customer satisfaction RECOGNIZE the achievement of others and surrender fun doing it LISTEN and more importantly, respond to the voice of the customer. SID 1517851/1 Financial Summary SID 1517851/1 Marketing Mix 7 Ps Product ?Pizza Hut only sells pizzas but deals in a variety of other products such as appetizers, beverages, desserts, pastas ?Pizza Hut mainly sells four types of pizzas with three sizes, put forwardly small, regular and large. Those are Pan pizzas, Sausage change surface pizzas, stuffed crust pizzas, thin crust pizzas. Price ? Pizza Hut fol modests a mellowed/low pricing (Price Skimming) strategy. Thing high/low strategy has several advantages for Pizza Hut such as ?Use to create excitement SID 1517851/1?Set high price initially to saddle a signal that its products are best in quality and service offered in excellent. ?In competition either from pizza players or from substitutes, Pizza Hut has also reduced price by maintaining the same level of customer service and quality. Promotion ? Media advertising ?Sales promotion ?Special events and experiences ?Public dealings ?Coupons ?Discount Process ? T he customers are invited to check the ingredients used. ?Delivery on time or free next time ?Take away refined carryout procedures to provide faster, more economical service rapidly expanded the delivery operations throughout the country implementing combination operations Place ? Pizza Huts first method of distribution is delivery. ?Offers dine-in ?Online ordering ?Largest competitive advantages is the restaurant style facility SID 1517851/1 People ?Pizza Hut have a banal uniform for their employees ?Employees are well handy ?They maintain the customer and employee relationship in good manner. Deliver consistent standards of hospitality. ?They always appear well groom Physical Evidence ? Pizza Hut focuses on neat and clean environment ?The staff believes that they are providing the superior quality to their every customer ?They have a pleasing environment ?Nice interior decorations which looks rich SID 1517851/1 Marketing Mix Summary Pizza Hut, Inc. mainly sells Pan pizzas, stu ffed crust pizzas, sausage balloon crust pizza, thin crust pizzas. They follow a high/low pricing strategy as far as its new product are concerned where it fixes the price higher than its competitors and then gradually lowers the price below the competitors prices. Pizza Hut offers dine-in and also delivery, their employees are well trained and well groomed. The food manufacturing process at the restaurant is completely transparent. Pizza Hut focuses on neat and clean environment.They promote their business through advertising, human beings relations et chetera. SID 1517851/1 Market Analysis Suppliers Some of Pizza Huts suppliers in Trinidad are Arawak, Flour Mills, Coca- Cola, SOLO and Blue Waters. Public The bank, employees, media governments and T. V has a big impact on the company due to the storing of their money, getting workers to get the job done and advertising. Intermedians There are no intermedians for this company. Customers Competitors Pizza Huts competitors in Tr inidad are Dominos, Marios, Pizza Boys, Joes Pizza and Papa Johns.The market share in the pizza business is very high due to the amount of brand name pizzas, therefore if you want to go into the pizza business, I suggest you go under one of the brand name companies. SID 1517851/1 PESTLE Political Political issues may affect the business in different ways. There are political factors in Trinidad affecting Pizza Hut due to competition. Factors such as laws on business employment, taxation and pollution apply on the organization which it has to follow regarding the rules. Environmental There are no laws that are really affecting the company environmental wise, However, the company must contribute to the community in some way.Socio-Cultural Every country has ethnic norms, values, beliefs and religion which can affect the organization. Technology Todays techonology is improving. Due to new technology the company is able to bake and heat products faster which provides efficient servi ce. There are also new ways of marketing for instance, internet telemarketing and the organization can advertise their products with much more faster pace. counseling Information System helps in collecting customer data, daily transactions and forecasting. Legal Due to daily operations, the laws are not affecting this business in any way.Economic Once the countrys GDP (Gross Domestic Product) is high, this will be a great signal for the business as the per capita income of the wad will be increased SID 1517851/1 and they will spend more money. In Trinidad and Tobago the GDP is high which is a great signal for this organization.Reference leaning SID 1517851/1 https//order. pizzahut. com/home? http//www. slideshare. net/deepankarverma73/pizza-hutreport related=1 SID 1517851/1 SID 1517851/1 Module Title Marketing Essentials Module Code Due Date thorium 16th, April 2015 Word Count 1000.